Takkaro acquires LadyLucks brand for casino comparison site

Affiliate marketing firm Takkaro has acquired gaming website LadyLucks.co.uk and transformed it into an online casino guide.

LadyLucks was launched in 2011 as the first dedicated mobile casino in the UK. Founded by IGT, it was later bought by Alea in 2017.

Under Takkaro’s ownership, the LadyLucks brand has now become a UK-focused online casino guide and affiliate site.

It will be used to promote casino brands and offer tutorials, game reviews, FAQs, support and advice on responsible gambling.

Ladylucks comparison site

LadyLucks’ development will be overseen by Takkaro founders Charles Gross and Alexandre Tomic, who launched the Casino Lemonade affiliate marketing website a decade ago.

Takkaro MD Maxime Gross said: “LadyLucks is already an established and trusted brand and we have been impressed by its reach.

“We identified its promise as a casino guide and this acquisition makes sense both for LadyLucks and Takkaro.

“We believe that the combination of LadyLucks’ prominence and Takkaro’s expertise and knowledge of the online casino and affiliate sector will create a fantastic experience for players.

“We care about our players and so LadyLucks will also include a section on responsible gaming where we offer tips that will help players maximise their overall gaming experience while helping them to avoid the dangers of developing a gambling addiction,” he added.

Earlier this year, Charles Gross spoke to EGR Marketing about Takkaro’s casino comparison website, FeedBACKcasino.com.