Tau Gaming reveals debut slots and bingo brands
Operator founded by former Metro Play MD takes "content-led approach" with new Dragonfish-powered sites
Former Metro Play managing director Jamie Walters’ new egaming venture has unveiled its first online slots and bingo titles as part of a “content-led” strategy.
Tau Gaming’s brands, SecretSlots and HunkyBingo, are both powered by 888’s Dragonfish network and are available on desktop and mobile with plans to launch TV advertising campaigns in the near future.
Speaking to eGaming Review, Walters said the philosophy was consistent across both sites through its content-led approach.
“We use the Dragonfish software but our differentiation is coming from the content and the narrative around the products,” he said.
“Each product has a narrative theme behind them and that’s backed up with the CRM and the social presence we create around the brands,” Walters added.
As part of this strategy, SecretSlots reveals secrets to players about the games, maths and products including a ‘hot and cold’ feature which shows which slots are paying out across the network and which are not.
“People are always looking for a bit of advantage when they play slots and help with their gameplay,” Walters said.
“SecretSlots’ whole content strategy is about revealing that through its CRM and it has an alluring feel about it when you think you’ve been let in on a secret,” he added.
HunkyBingo, which launched last week, follows a similar strategy as the operator targets the female-dominated bingo demographic with a ‘Hunk of the Day’ email CRM campaign.
EGR revealed in November that Walters had formed Tau Gaming, which is to initially focus on the UK market, in partnership with Gamesys’ former head of acquisition James Newman.
Walters left Metro Play in September after parent company DMG Media sold the operator to 666BET and recently told eGR he was aiming for a “multi-million pound” valuation of his new egaming venture.