Team FA update AccaTracker iOS app
Affiliate behind Footy Accumulators focuses on navigation and customer targeting in third version of popular AccaTracker app
Team FA has released a major update to its AccaTracker iOS app ahead of the new football season with an increased focus on navigation and customer segmentation.
The app, now in its third iteration, allows users to build and place accumulators across 100 football leagues and several major sportsbooks, as well as track live results.
The new version features an improved UI which aims to reduce user clicks while also introducing a bet basket, as part of an update that Team FA CEO and co-founder Jamie Knowlson said focused on âusability and speedâ.
âA lot of focus has been put into the usability of our app, reduction in user âclicksâ has already seen us reduce the screens per session, yet drive up the total time on app, which ultimately is a good thing,â Knowlson said.
âWe have also introduced live match stats and faster alerts, which we feel consolidates a lot of various apps in the marketplace,â he added.
The update also introduces an improved back-end designed to allow for better segmentation and targeting of the approximate 750,000 accounts registered with the app.
âWe’ve built a whole new CMS to greatly improve our management of the app. We can now target users based on bet selections, bet history and whether or not the customer has an account with a certain partner,â Knowlson said.
âWe still believe there is nothing like this out there, and with the volume of bets and accas being placed last season weâve spent what was supposed to be the quiet summer months rebuilding all the tech behind it. We are in a good spot to continue the growth and keep users engaged with us in this new football season,â he added.