The week in B2B news (01 June)
All the latest news from the supplier side of the industry, including Play’n GO, Relax Gaming and Nektan
Play’n GO signs PokerStars Casino content deal
Slots specialist Play’n GO has signed a multi-year partnership deal with The Stars Group brand PokerStars Casino.
The agreement will see the provider supply its full suite of games via direct integration into the PokerStars Casino platform, with a key focus on expanding their slots offering in regulated markets.
Play’n GO has seen its gaming content hit several new jurisdictions in recent months, and this latest deal will allow further expansion for them into Italy, Spain, Denmark and the UK.
Play’n GO CEO Johan Törnqvist said: “The Stars Group has seen PokerStars Casino grow considerably in recent years and we’re delighted to be adding our content to their offering.”
Digitain integrates LuckyStreak live dealer
Casino and sports betting provider Digitain has confirmed that live dealer specialist LuckyStreak has been integrated into the platform and is now available to Digitain’s growing number of operators.
Under the deal, LuckyStreak will provide the live dealer offering to include a range of live dealer table games such as Black Jack, Roulette, and Multiplayer Baccarat.
The games will be streamed from their studio in Riga, Latvia, with the dealers speaking English, Russian, Turkish, Italian and Spanish languages.
Digitain CEO Suren Khachatryan said: “LuckyStreak’s live dealer software is high quality, scalable and provides a highly engaging user experience that matches or own exacting standards for customers.”
Relax Gaming enters B2B partnership with Red Rake Gaming
Supplier Relax Gaming has entered into a B2B partnership with gaming platform Red Rake Gaming.
Red Rake’s wide-ranging portfolio of slot, video poker and video bingo games will now be available to operators via Relax’s Silver Bullet platform.
The platform aggregates hundreds of titles from a number of leading suppliers and while it is primed for mobile use, it is also available on all online channels.
Daniel Eskola, Relax CEO, said: “This deal allows us to extend the depth of offering on the Silver Bullet platform, and we look forward to taking all this content to our clients.”
StarCasino launches Pragmatic Play portfolio
Casino games developer Pragmatic Play has integrated its catalogue of slots with Betsson-owned casino brand, StarCasino.it.
The deal boosts the operator’s offering to players with games including Wolf Gold, Chilli Heat and Lucky New Year, alongside an exclusive game Star Jackpot.
Pragmatic Play CCO Melissa Summerfield said: “We are proud to bring our games to StarCasino’s players.
“We are confident that our flair for engaging features, enjoyable themes and exceptional underlying maths will make them firm favourites,” she added.
Nektan agrees affiliate collaboration with Traffic Label
Gaming software provider Nektan has announced a multi-brand partnership with affiliate network Traffic Label.
As part of the deal, three new online casino sites have been launched, with Slotster.com, Spinslots.com and Jackpotslot.com now live on Nektan’s proprietary platform Evolve.
An additional five casino sites are planned for launch throughout the latter half of 2018.
Nektan commercial director Claire Osborne said: “We’re thrilled to have partnered with Traffic Label as this deal strengthens our multi-brand growth strategy.”
Play’n GO targets World Cup with Hugo Goal release
Play’n GO is spreading football fever ahead of this year’s World Cup with its latest online slot release Hugo Goal.
The game is a 3-reel slot based around popular 90’s TV troll Hugo and this newest edition sees him entering the world of football.
According to the supplier, the idea behind Hugo Goal was to put a familiar character in a new environment.
Game producer Tamas Ujszaszi said: “Hugo has such a diverse world of recognisable characters and different scenarios, it wasn’t easy to decide who we wanted to star in the game alongside him!”