The week in B2B news (07 January)

Oryx Gaming goes live with 888 in the UK

Bragg Gaming Group’s Oryx Gaming has set its content live with 888 in the UK.

A selection of games from Oryx’s RGS offering have been added to the 888casino platform including titles such as Egyptian Magic.

Chris Looney, Bragg CCO, said: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global igaming markets and we are thrilled to partner with 888.”

Talya Benyamini, 888 VP B2C casino, added: “By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy.”

iSoftBet lands Gauselmann Group deal

Supplier iSoftBet has partnered with Gauselmann Group to bring its content to the operator’s Merkur Spiel brand.

Under the remit of the deal, players in Germany will gain access to titles such as Gold Digger and Majestic Gold Megaways.

Federica Faggiano, iSoftBet CCO, said: “We’ve made a commitment to partnering with leading operators in major emerging markets and none are more well-known than Gauselmann Group and its Merkur Spiel brand.”

Markus Ettlin, Merkur management spokesperson, added: “We are pleased to add top-quality online gaming content from iSoftBet to our growing slot games portfolio.”

Ezugi secures UKGC licence

Live casino firm Ezugi has secured a UKGC licence via its parent company Evolution.

Eleven Ezugi games will be available in the UK market including roulette, blackjack and baccarat.

Pang Goh, Ezugi business development director, said: “Obtaining the UKGC certificates signifies our continuous efforts to reach the absolute highest industry standards.

“Our licence is acquired under Evolution Malta Limited, and we are pleased to have our best games finally certified,” he added.

IMG Arena partners with LPGA

IMG Arena has inked an agreement with the Ladies Professional Golf Association (LPGA) Tour to secure its official sports betting data and livestreaming distribution rights.

Shot-by-shot data from the LPGA will be delivered via IMG Arena’s golf event centre, as well as livestreaming and interactive course visualisations.

Max Wright, IMG Arena SVP commercial, said: “We are delighted to partner with the LPGA and boost the golf event centre with another elite sports competition.”

Brian Carroll, LPGA SVP global media distribution, added: “With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Graphyte partners with Bannerflow to launch Retarget

AI-led personalisation platform Graphyte has partnered with advertising platform Bannerflow to launch real-time retargeting product Retarget.

Retarget enables operators to show their end users personalised sports and gaming content while they browse third party publishers, which includes social media such as Facebook and Twitter.

Damien Evans, Graphyte CEO, said: “Partnering on this new product with Bannerflow represents a major change in state-of-the-art delivery for display ads in the sports and casino sector.”

Jared Lekkas, Bannerflow head of product, added: “Bannerflow allows advertisers to automate the process of building high-performing ads, managing data-driven campaign management and now, in collaboration with Graphyte, further increase relevance, leading to an ROMI far beyond what has been possible by using all-in-one solutions.”

Raw iGaming debuts new game engine

Raw iGaming has debuted it new game engine, SuperSlice, which uses wheels instead of reels.

The SuperSlice dynamic delivers slices on a wheel design which creates segments which could contain multiplier triggers or free spins.

Tom Wood, Raw iGaming CEO, said: “We see Raw as the pink shark going against an ocean of thousands of 5×3 and 5×4 reel slots. We can’t help but ask ourselves whether players really need or indeed want more of these types of casino games.

“To attract new players and to retain existing ones, operators need to differentiate their game portfolio. To get that real edge, they need to dare to add content like ours which pushes boundaries and that will always strive to deliver a unique player experience,” he added.