The week in B2B news (12 March 2021)

Enteractive lands Ellmount Gaming expansion

Enteractive has expanded its partnership with Ellmount Gaming to launch a reactivation campaign for its CasinoRoom brand.

The pair have previously worked together on CRM practices for Ellmount’s HighRoller brand.

Andrew Foster, Enteractive director of business development, said: “With such great numbers from the HighRoller activity, we’re excited to show Ellmount Group what we can do for their CasinoRoom brand too. Our teams are ready and excited to get started on these new markets for Ellmount.”

Mery Blomqvist, Ellmount CMO, added: “Enteractive’s extensive experience reaching out to our churned and non-depositing players has proved to be the missing link in engaging with more hard-to-reach players.”

Singular extends Adjarabet relationship

Singular has signed an extension to its software supply agreement with leading Georgian operator Adjarabet.

Singular will continue to provide the Flutter Entertainment-owned brand with its igaming and sports betting platforms.

Darko Gacov, Singular co-founder, said: “The partnership with Adjarabet is one of our strongest and longest relationships that translates into a strategic synergy going beyond the technology and affirms Singular as the company with the right mix of expertise, attitude, and culture to service one of the biggest brands in the industry.”

Archil Kakhidze, Adjarabet CEO, added: “Singular is a long-standing and strong partner for Adjarabet and we’re excited that the extension of our partnership will support further growth of our business in Georgia and Armenia.”

Greentube enters Polish market

Greentube has made its first foray into the Polish market after securing a partnership with Totalizator Sportowy.

The supplier will provide the operator’s Total Casino brand with online and mobile versions of slot portfolio, including titles such as Book of Ra and Lucky Lady’s Charm.

Michael Bauer, Greentube CFO, said: “Greentube has already enjoyed a fruitful start to 2021 and this new market entry and partnership shows our commitment to expanding our reach.”

Maciej Kasprzak, Totalizator Sportowy online gaming director, added: “The arrival of Greentube’s content has been greeted by the players with much excitement. We look forward to continuing a successful partnership.”

Pronet Gaming inks Cameroonian partnership

Pronet Gaming has put pen to paper on a partnership with Cameroonian operator Winnerbet.

Winnerbet will migrate to the Pronet Gaming platform which it will implement across its online and retail operations.

Colin McDonagh, Pronet Gaming chief sales officer, said: “It was clear from the outset that Winnerbet was keen to utilise our market-leading product offering across both retail and online and we are delighted to be working with an operator and brand that resonates so strongly for players in Cameroon.”

Winnerbet’s CEO added: “We are confident in our belief that migrating to Pronet Gaming’s platform will prove to be a winning move as we aim to cement our status as a forward-thinking operator.”

Fast Track secures latest deal

Fast Track has secured a new partnership with online operator Mimy to manage its player engagement processes.

Fast Track will provide Mimy with its real-time engagement platform that uses real-time data to execute its engagement strategy.

Christopher Hirst, Fast Track co-founder, said: “Mimy is looking at betting in a completely new way. Their approach presents some really interesting opportunities for player engagement and we are looking forward to working with them to take advantage of these.”

Yana Halitska, Mimy product manager, added: “When looking for a player engagement solution, we needed a product that would help us with a solid level of automation, enabling us to scale our CRM output intelligently. We found this with Fast Track.”

Pragmatic Play seals BetVictor bingo agreement

Pragmatic Play has sealed a deal to supply BetVictor with its suite of bingo games.

Pragmatic’s full suite of bingo titles including Bingo Blast and the upcoming Reels Room are set to go live on the BetVictor platform during Q1 2021.

Bhotesh Maheshwari, Pragmatic Play VP commercial strategy, said: “It’s fantastic to see our range grace the platform of an operator like BetVictor, where we’re sure it will be right at home among the rest of its market-leading offerings.”

Turlough Lally, BetVictor director of egaming, added: “Pragmatic Play’s custom, tailored solution is perfect for us and along with the strength of its games, made partnering with them an easy decision.”

iSoftBet unveils new brand manifesto

iSoftBet has unveiled a brand manifesto centred around a new mantra of Serious Fun.

The new strategy has been implemented to match the impressive growth the group as posted in 2020.

iSoftBet detailed three core values of Respect, Curiosity and Passion at the heart of its company ethos, with an emphasis on “delivering fun experiences in a professional way”.

Nir Elbaz, iSoftBet CEO, said: “We have an outstanding company culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability.”

EveryMatrix expands UK presence

EveryMatrix has extended its casino content development and distribution in the UK via its subsidiary Spearhead Studios.

The UK Gambling Commission has amended the supplier’s licence to include casino host activities which will allow EveryMatrix to develop new titles for the UK market.

Mathias Larsson, Spearhead Studios MD, said: “The team here at Spearhead is dedicated to making the studios’ games widely available in Europe and beyond.

“We’re excited to get into the UK market and I’m looking forward to making new business connections with operators looking to source exciting titles for their players,” he added.