The week in B2B news (14 January)
All the latest news from the supplier side of the industry, including updates from Flows, Soft2Bet and Playtech
BETER lands new chief revenue officer
BETER has appointed former Playtech commercial director Yori Arami as the firm’s new chief revenue officer.
Amari will oversee all aspects of the commercial process for the supplier including sales, business development and account management.
Arami said: “My short-term objective at BETER is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world.”
Gal Ehrlich, BETER CEO, added: “[Arami] has one of the industry’s best track records for commercial development with key clients and brings with him a wealth of experience and jurisdictional knowledge.”
iSoftBet inks deal with United Remote
Supplier iSoftBet has put pen to paper on a supply agreement with United Remote.
Under the remit of the deal, iSoftBet’s content will go live across several brands operated by United Remote with titles such as Gold Digger and Lanterns and Lions set to become available for customers.
Lars Kollind, iSoftBet head of business development, said: “As we start the new year, we’re delighted to partner with United Remote in an expansive slot deal.”
Eliana Mennonna, United Remote product manager, added: “iSoftBet has a reputation for making fantastic games and going above and beyond for customer service. It has been an extremely easy process so far working with them and we can’t wait for our partnership to realise its potential.”
Flows secures partnership with CasinoFriday
Innovation platform Flows has agreed a partnership with privately owned operator CasinoFriday.
The integration will allow CasinoFriday to quickly build new features and add-ons thanks to Flows’ platform.
James King, Flows CEO, said: “We’re really excited to have partnered with CasinoFriday and humbled that a team of industry veterans saw the potential and value in Flows at such an early stage.
“From a practical point of view this partnership has allowed us to prove our agnostic ability and speed of integration in both the pragmatic integration but also with other third parties used by CasinoFriday,” he added.
Playtech signs multi-channel deal with NorthStar Gaming
London-listed supplier Playtech has signed a deal with NorthStar Gaming as the Canadian operator ramps up its online casino offering.
NorthStar Gaming will gain access to Playtech’s IMS platform, casino, live casino, poker and bingo technology.
Mor Weizer, Playtech CEO, said: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market-leading online gaming business in Canada.”
Michael Moskowitz, NorthStar Gaming CEO, added: “Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localisation – something we know consumers are looking for.”
Soft2Bet handed Danish gaming licence
Soft2Bet has been awarded a licence by the Danish Gambling Authority to offer its services in the Nordic market.
The licence covers sports betting and online casino games and bolsters the supplier’s Nordic presence after securing a Swedish licence in 2019.
Peter Christian Noer, Soft2Bet head of country team, said: “Achieving this licence is a huge moment for Soft2Bet. Our entire team has put in a tremendous amount of effort and worked tirelessly to ensure we met all the requirements and deadlines to achieve this important milestone in our company’s history.
“We now look forward to launching our innovative igaming brands on the Danish market that have proven successful in other jurisdictions,” he added.
MiFinity launches virtual IBAN
Payments provider MiFinity has launched a virtual IBAN service for its ewallet customers.
Customers will be able to top up their accounts via the IBAN with the feature going live in the UK and EEA initially.
Paul Kavanagh, MiFinity CEO, said: “Our virtual IBANs are a remarkably simple way for users to top up their MiFinity and igaming accounts.
“We think that the virtual IBAN will prove to be a big hit with customers in 2022, and the launch of this exciting new product is a great way to start the new year,” he added.