The week in B2B news (15 October)

Relax Gaming seals William Hill partnership

Relax Gaming has sealed a partnership with William Hill as it looks to expand its presence in the UK.

Hills will be afforded access to the supplier’s range of slot titles including Money Train 2 and Top Dawg$.

Andrew Crosby, Relax Gaming director of account management, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.”

Craig Staples, William Hill head of gaming content, added: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.”

Pragmatic Play expands Croatian footprint

Pragmatic Play has grown its footprint in Croatia after penning a supply deal with local operator Supersport.

Pragmatic Play’s full slot offering will go live on the operator’s online casino site with Supersport also gaining access to Pragmatic Play’s gamification suite.

Yossi Barzely, Pragmatic Play chief business development officer, said: “Expanding in important European markets is a key point of focus for Pragmatic Play and as such, we’re very pleased to collaborate with another prominent operator.”

Tugomil Cerovecki, Supersport head of casino, added: “Pragmatic Play’s slot offering is one of the leading portfolios in the igaming industry and we’re delighted to roll it out on our online casino.”

EveryMatrix partners with Nuvei

EveryMatrix has partnered with global payment platform Nuvei to support players in the US igaming market.

The agreement will see EveryMatrix able to offer its US customers access to Nuvei’s payment technology ensuring for fast and instant deposits and withdrawals.

Erik Nyman, EveryMatrix president Americas, said: “We are delighted to be a B2B platform provider of choice for Nuvei given their product strength and capabilities across multiple other industries.”

Philip Fayer, Nuvei CEO, added: “We are excited to partner with EveryMatrix, to enable our mutual growth into the American igaming market. This partnership further solidifies our position in the iGaming space and we look forward to continuing the journey.”

ISoftBet debuts latest title

ISoftBet has released its latest slot title in the shape of the Western-themed Van der Wilde and The Outlaws.

The 5-reel, 10-payline slot follows an outlaw gang through the Wild West as players can trigger up to four concurrent games for a huge win potential.

Mark Claxton, iSoftBet head of games, said: “From the Outback to the Wild West in recent weeks for our games portfolio, Van der Wilde and The Outlaws brings a classic genre of gameplay back to fans across the globe.

“With massive win potential, expanding wins and exhilarating features, we’re extremely pleased to launch a Wild West adventure with plenty of thrills and spills,” he added.

SOFTSWISS secures Slotmill agreement

SOFTSWISS has secured an integration agreement with games studio Slotmill.

Slotmill’s portfolio will become available to all of SOFTSWISS’ white label and game aggregator clients operating under Curaçao and Maltese licences.

SOFTSWISS’ Nikita Keino said: “It’s incredibly exciting to partner with such a significant player in the online gaming market as Slotmill. Slotmill’s passion for creating innovative slot games directly resonates with SOFTSWISS’ goal to offer only the best to all online gaming enthusiasts.”

Johan Ohman, Slotmill founder, added: “Having the Slotmill portfolio live at SOFTSWISS is a fantastic opportunity. Through their clients, SOFTSWISS will allow us to expand our reach significantly, allowing us to offer our premium games to a wider audience.”

Pinnacle Solution unveils new esports product

Pinnacle Solution, the B2B arm of the operator Pinnacle, has launched its latest product designed for esports betting

The Esports Hub will deliver Pinnacle’s B2B customers with the best-in-class esports betting content, bolstered by new additional features.

The new product will boast live streaming coupled with data-rich scoreboards to educate betting choices and reflect the fast-paced nature of esports.

Paris Smith, Pinnacle CEO, said: “Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential.”