The week in B2B news (16 July)

Pragmatic Play bolsters Spanish presence

Pragmatic Play has bolstered its presence in Spain after inking a content supply deal with Luckia.

Under the remit of the agreement, Pragmatic Play’s slots content will go live with the operator with titles such as Wolf Gold and The Dog House available to Spanish customers.

Bhotesh Maheshwari, Pragmatic Play VP of commercial strategy and operations, said: “Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players.”

Eloy Fernandez Martinez, Luckia head of product, added: “Being able to include Pragmatic Play’s portfolio of slots is great news for us and our players. It augments our already class-leading product provision in Spain and offers a superb level of quality and diversity for our brand.”

GAMING1 secures Belgian sportsbook agreement

GAMING1 has sealed a sportsbook supply agreement with leading Belgian operator Blitz.

Blitz will become the third Belgian site to tap into GAMING1’s sportsbook platform, which will include trading, risk management and fraud prevention capabilities.

Sylvain Boniver, GAMING1 COO, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.”

Peter Spiler, Blitz CEO, added: “We are thrilled to have gained access to GAMING1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term.”

EveryMatrix seals winmasters link-up

EveryMatrix has sealed a multi-year partnership with winmasters in a move which will see the operator migrate to the supplier’s turnkey platform.

Winmasters operates sports betting and online casino in Romania, Greece, Cyprus and Malta and will leverage EveryMatrix’s full product suite solution.

Ebbe Groes, EveryMatrix CEO, said: “The winmasters team has challenged us to deliver a best-of-class product and we have risen to that challenge. We look forward to many years of collaboration on product development, aiming to have the very best sportsbook product available.”

Thomas Tzokas, winmasters CEO, added: “We decided to work with EveryMatrix after scoping several leading providers and we are happy that in a few weeks our first environment will be live in Greece.”

Abelson Info inks Kaizen Gaming partnership

Abelson Info has signed a new partnership with Greek operator Kaizen Gaming.

Abelson Info will provide Kaizen with its Goalscorer Pricing and Settlement service allowing its Stoiximan and Betano brands to offer more football markets.

Reuben Thomas, Abelson Info commercial director, said: “It’s a pleasure to welcome Kaizen as a partner, we’ve worked together to launch new leagues to accommodate their global reach and we are delighted that our pricing is now live to the Kaizen customer base around the world.”

Kostas Diorelis, Kaizen director of trading, added: “We are very pleased to bolster our already successful partnership with Abelson. This will allow us to further improve the offered services for our clients and enhance their experience.”

AstroPay renews Burnley sponsorship

Payment solutions firm AstroPay has renewed its sponsorship with Burnley ahead of the 2021-22 season.

AstroPay’s logo will feature on the sleeves of the Premier League side’s shirts as the Clarets head into their sixth successive season in the top flight.

Mikael Lijtenstein, AstroPay CEO, said: “We see the club as continuing to head in the right direction and we are thrilled to be part of the team for another season of competition between the top level of English and world football.”

Alan Pace, Burnley chair, added: “We’re really thrilled to be welcoming AstroPay back into the Clarets family. They were with the club for one of our greatest seasons so there is some added history to this partnership which I’m sure fans will appreciate.”

Soft2Bet lands Onfido partnership

Soft2Bet has landed a partnership with identify verification firm Onfido.

Onfido’s AI and facial biometric technology will be implemented by Soft2Bet to streamline its KYC and onboarding processes.

Boris Chaikin, Soft2Bet CEO, said: “We have big plans so we are delighted Onfido could help ensure our future success through their ground-breaking fraud detection solution.”

Ed Ackerman, Onfido director of partnerships, added: “In today’s digital age, users should be able to easily prove their real identity while knowing it is secure when applying for online services, which is why we’re pleased to be partnering with Soft2Bet.”

High 5 Games adds new head of casino

High 5 Games has appointed Philip Forster as head of casino for its B2C online casino product.

Forster joins High 5 Games after a two-year stint as casino operations manager for BetMGM.

Forster said: “I couldn’t be more thrilled to join High 5 at such an exciting time in online casino gaming.”

Tony Singer, High 5 Games CEO, added: “[Philip’s] breadth of experience leading all new state rollouts is second to none, and his knowledge of the US and global markets really makes him the perfect fit.”