The week in B2B news (17 July 2020)

Relax Gaming inks Max Entertainment deal

Relax Gaming is set to launch its portfolio across Max Entertainment’s online casino brands following the inking of a new content supply deal.

Relax’s slot suite, featuring titles such as Money Train and Snake Arena, and its library of aggregated content will go live in the near future.

Daniel Eskola, Relax Gaming CCO, said: “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.”

Ion Minca, head of casino and product at Max Entertainment, added: “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.”

Playson boosts Italian presence

Playson has secured a supply deal with Italian operator SignorBet to expand its presence in the Mediterranean nation.

Under the remit of the agreement, Playson will integrate its slots portfolio and player engagement tools within the online casino.

Lars Kollind, business development manager at Playson, said: “We are delighted to continue growing our Italian market presence with SignorBet, a prominent online outlet belonging to the highly-regarded Distante Group.”

Antonio Distante, SignorBet director, added: “Playson’s immersive collection of games is enjoyed by an extensive international fanbase, so we are thrilled to have the company on board.”

Evoplay Entertainment strikes Slotegrator partnership

Evoplay Entertainment has secured a supply deal with online aggregator Slotegrator.

More than 90 of Evoplay’s slot, table and instant games will launch on Slotegrator’s partnership network, which covers Europe and the Commonwealth of Independent States (CIS).

Vladimir Malakchi, Evoplay Entertainment CDBO, said: “We are delighted to team up with Slotegrator, a hugely successful platform provider with a strong commercial presence across the globe.”

Elina Safargulova, Slotegrator head of marketing, added: “Slotegrator is thrilled to announce our long-awaited partnership with Evoplay Entertainment. We believe that by joining efforts, our companies will make a huge leap forward in maximizing our potential for growth and success.”

Greentube agrees STS link-up

Greentube has agreed a deal with Polish operator STS to launch its slot portfolio in the UK market.

The operator will be afforded access to titles such as Book of Ra, Lucky Lady’s Charm and Sizzling Hot as it looks to grow its presence in the UK.

Michael Bauer, Greentube CFO, said: “STS is the sportsbook market leader in Poland and is now expanding internationally. We are delighted to provide them with our best performing games to fuel their growth in the UK as well as in more markets in the future.”

Mateusz Juroszek, STS CEO, added: “Partnering with Greentube provides us with a host of titles that are already widely popular among both land-based and online players, helping us attract new customers to our platform.”

Stats Perform extends Australian basketball data arrangement

Stats Perform has extended its betting data and streaming partnership with Australia’s National Basketball League (NBL).

Through the extension of the partnership, Stats Perform has also been confirmed as an official integrity partner of the NBL.

Alex Rice, Stats Perform chief rights officer, said: “We’re honoured to have been trusted to safely deliver high quality NBL betting experiences to their growing global audience for a number of years. We’re excited to continue working together to drive future growth.”

Brad Joyner, NBL CCO, added: “The NBL is almost unrecognisable from when we first started working with Stats Perform but whilst many things have change our need for a trusted partner to safely manage and grow our betting rights distribution has stayed the same and we’re very pleased to renew our partnership.”

Gaming Realms expands Inspired Entertainment licensing deal

Gaming Realms has expanded its three-year sublicensing agreement with Inspired Entertainment to develop a new game under the Reel King brand.

The new game is set to launch in Q1 2021, combing Gaming Realm’s slingo mechanics with the Reel King brand to create Slingo Reel King.

The pair previously launched Slingo Centurion together earlier this year in a similar move.

Michael Buckley, Gaming Realms interim CEO, said: “Reel King remains one of Inspired’s most popular and successful brands and we are very excited to partner with them to bring something new to this firm favourite for players worldwide.”

Claire Osborne, Inspired Entertainment VP of interactive, added: “We couldn’t be more delighted to extend our successful partnership with Gaming Realms. The Reel King brand is the jewel in our crown and after the success of Slingo Centurion we know customers are going to love this new brand tie up.”