The week in B2B news (17 September)

Realistic Games lands Romanian licence

Realistic Games has been granted a supplier licence from the Romanian National Gambling Office.

The licence will allow Realistic Games to bring its portfolio of games to Romanian operators, including table games and slot titles.

Robert Lee, Realistic Games commercial director, said: “Being granted a licence to provide our games in Romania is an important milestone for us as we continue on our growth strategy and bring innovative new content to regulated markets.

“Romania is a thriving region and one of the most active in southern Europe. We’ll be announcing a string of operator partnerships in due course as we make our mark in the country,” he added.

BetGames secures Kaizen Gaming partnership

BetGames has secured a partnership with Kaizen Gaming to bring its products and services into the Greek market.

Under the remit of the agreement, BetGames titles such as Wheel of Fortune will go live for Kaizen Gaming’s Greek players.

Aiste Garneviciene, BetGames COO, said: “It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products.”

Christos Mavridis, Kaizen Gaming live casino manager, added: “We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”

Wazdan makes Balkan debut

Wazdan has made its debut in the Balkans after inking an agreement with local operator Meridianbet.

The operator focuses on Serbia, Montenegro and Bosnia, with its customers set to be afforded access to a swathe of Wazdan titles via the partnership.

Wazdan’s Radka Bacheva said: “We’re delighted to make our first appearance in the Balkan market with Meridianbet. As an operator with an impressive reach across three major territories, it gives us a real boost as we look to make a statement in this region.”

Milan Djurmez, Meridianbet head of online casino, added: “Wazdan’s slot offering brings immersive, engaging products to players and we’re very happy to have agreed this deal.”

Evoplay inks Publicwin deal

Development studio Evoplay has put pen to paper on a strategic partnership with Romanian operator Publicwin.

The agreement will see 50 of Evoplay’s slot titles and more than 10 of its instant games go live with the operator in the Romanian market.

Vladimir Malakchi, Evoplay CCO, said: “Going live with upcoming brands in regulated European territories is the key to maintaining our footholds in the region, and we fully expect our relationship with Publicwin to benefit both parties.”

Alex Marin, Publicwin COO, added: “We aim to provide our customers with the best casino experience possible, and partnering with leading content creators like Evoplay is the best way to achieve this.”

SIS expands A McLean Bookmakers relationship

SIS has expanded its relationship with A McLean Bookmakers to bring horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has supported the bookmaker’s retail operations in the past and will now bring live pictures and data from racing action across the world to its online division.

Rachel O’Reilly, SIS major account manager, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.”

Paul McLean, BetMcLean CEO, added: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.”

Pariplay links up with FansUnite

Pariplay has signed a multi-jurisdiction distribution agreement with gaming platform provider FansUnite.

The deal will see Pariplay’s proprietary and third-part content go live on FansUnite’s B2B Chameleon platform.

Andrew Maclean, Pariplay VP sales, said: “This deal with FansUnite will make our games available to a new audience and we look forward to introducing our own proven content as well as titles from some of the world’s most sought-after studios via our Fusion platform.”

Scott Burton, FansUnite CEO, added: “We are excited to boost our platform offering with Pariplay’s premium content portfolio which contain a wide variety of games that appeal to all player preferences and demographics.”