The week in B2B news (18 August 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including Aspire Global, NYX Gaming Group and Pragmatic Play
Aspire Global has launched its first proprietary jackpot slot offering Redeem the Dream.
The title is available across its international network of partner operators and offers a choice of four live jackpots- Mega, Super, Major and Rapid.
The product incorporates a range of special features including an Expanding Wild, Bonus Scatter and Dream Spin Bonus Round.
It is currently licensed in the UK, Denmark and .com markets.
Galit Shani-Michel, VP of product at ASG, said: “We are very proud to confirm the launch of “Redeem the Dream“, a product that will enable our partners to grow their businesses significantly.
Pragmatic Play has launched its slots portfolio with Vera&John’s Denmark-facing operations after being granted a licence to provide games in the jurisdiction.
Pragmatic’s catalogue of games includes well-known titles Wolf Gold, Hot Safari, Queen of Gold, and 7 Monkeys.
Yossi Barzely, head of development at Pragmatic Play, said: “We’re delighted to have passed the stringent criteria required to supply operators in Denmark and are looking forward to offering our games to Danish players.”
Head of gaming at Vera&John Victor Olinger added: “Pragmatic Play’s content has been very popular with our players in other markets, so we’re delighted we can now offer it to Danish players too.”
Playtech BGT Sports (PBS) has extended its SSBTs distribution deal with BoyleSports.
As part of the agreement, another 325 of the terminals will be deployed within the Irish operator’s 225-strong estate, doubling the number to more than 1,000 in the last 12 months.
CEO of Playtech BGT Sports Dr Armin Sageder said: “Our partnership with BoyleSports has been very successful since our initial deployment, and our second extension to the deal this year proves the strength of the product for the Irish customer base.”
Lightning Box has developed a slot game exclusive to GVC Holdings that is set to transport players into the heart of Africa.
Stellar Serengeti Lions is a 4×5 reel slot featuring an immersive soundtrack and a host of colourful animals, including elephants, rhinos, zebras and lions as well as spaceships.
The slot will be integrated to GVC’s bwin, partypoker, PartyCasino and Sportingbet brands before being made more widely available on 30 August.
Peter Causley, Lightning Box’s managing director and co-founder, said: “Stellar Serengeti Lions guides players through a beautiful game-world, allowing them to test their luck while taking part in an African adventure.”
NYX Gaming Group has strengthened its commercial team with the appointment of Steve Mayes as its new third-party sales director.
Mayes joins from Playtech where he formed part of the Ash Gaming commercial team as commercial director for the company’s Open Platform and game providers.
Mayes will be responsible for growing NYX’s network of third-party suppliers.
“I’m thrilled and excited to have joined NYX Gaming Group. They have a fantastic customer base and a growing partner network with many of the leading suppliers in the industry,” Mayes commented.
Quickspin has unveiled its latest slot release Sticky Bandits.
Developed on HTML5, the 5×5 slot emerges players into the Wild West, featuring wild and bonus symbols of the two leading train-heist villains.
Quickspin CEO Daniel Lindberg said: “This cowboy themed game is the latest to feature our new Achievements Engine, a ground-breaking gamification module that has proven very popular with players.”