The week in B2B news (19 February 2021)

Elk Studios debuts X-iter

Elk Studios has launched X-iter, a new feature that allows slots players to jump into a specific scenario within the game.

Via a selection of pre-defined modes, players can pick their favourite scenarios from base game to bonus game to jump into.

The first title with the X-iter feature will be the upcoming Bompers release which will go exclusively live with LeoVegas.

Tiger Holmgren, Elk Studios casino product manager, said: “Bonus buys have addressed this but only to some extent, with players staking up to 2,000x bet for Super Bonuses. With X-iter we want to provide a full range of game modes to players, so they can pick and choose how they want to play Elk games.”

Kindred Group taps Regily for onboarding tech

Kindred Group has tapped Regily for its checkin technology to optimise the customer onboarding experience.

Kindred Group will gain access to Regily’s SaaS platform which uses UX, data sources and identification methods to streamline the customer sign-up process.

Christian Karlsson, Regily chief commercial officer, said: “Our leading sign-up framework will allow Kindred Group to have strategies in place and increase conversion rates by keeping sign-up flows focused and engaging from start to submit.”

Kindred Group’s Trille Levin added: “Using Regily’s framework, the player registration process will not only be more interactive but also help us to understand the player better from the point of sign-up.”

NetGame Entertainment unveils latest title

NetGame Entertainment has unveiled its latest slot title – Book of Nile: Magic Choice.

Magic Choice marks the next edition of the Book of Nile series, with players transported to Ancient Egypt.

The 3×5, 10-payline high-volatility title boasts free spins bonuses and expanding symbols.

Andrey Vajdyuk, NetGame Entertainment head of business development, said: “The Book of Nile series continues to be a blockbuster performer and Magic Choice is a marvellous addition. Players have the magic in their fingertips to make a choice that will deliver their destiny on the reels.”

Realistic Games scores BetVictor partnership

Realistic Games has collaborated with BetVictor to produce an exclusive Fulham FC-themed slot.

The 3×3 slot will feature the crest of the Premier League outfit, which has been sponsored by BetVictor since the start of the 2020-21 season.

Robert Lee, Realistic Games commercial director, said: “As always, it’s been a pleasure to collaborate with BetVictor on this exclusive new title and we’re honoured to have been selected to work on the game’s development.”

Sergiu Turcut, BetVictor head of commercial, added: “We are delighted by Realistic’s professionalism and skill in delivering this slot, which perfectly embeds BetVictor`s collaboration with Fulham FC in a classic 3×3.”

Salsa Technology signs MrSlotty content agreement

Salsa Technology has signed a content exchange agreement with MrSlotty.

Salsa Technology will onboard the Lithuanian slots developer’s content into its GAP, while MrSlotty will integrate Salsa Technology’s casino content into its own GameHub.

Peter Nolte, Salsa Technology CEO, said: ““We’re always looking to diversify our GAP offering and MrSlotty’s entertaining content is an ideal fit for us. MrSlotty’s GameHub gives us a fantastic opportunity to increase exposure for our games.”

Anatoliy Peev, MrSlotty CEO, added: “We’re thrilled to add Salsa Technology’s strong portfolio of titles to our GameHub and welcome them to our stable of partners. Our games will be a great addition to Salsa’s GAP as we look to expand our reach across the global market.”

Gamomat releases new title

Gamomat has released its latest slot title in the shape of Sevens & Books.

The title is a 3×5, classic fruit slot which features the extra Gamomat book symbol which can result in free spins for the player.

Sevens & Books will initially go live via the Oryx Gaming HUB.

Axel Niemann, Gamomat MD, said: “Sevens & Books brings together two of our most popular themes, but has a fresh twist thanks to the reels set-up. Players will love this bright and absorbing game.”

Intelitics secures affiliate contract

Intelitics has been chosen by Bet Seven Online to power its performance marketing platform for its SuperSeven brand.

Intelitics will provide its data-driven product suite to manage all affiliate and paid media activity, including real-time monitoring and player tracking.

Hanna Dahl, SuperSeven head of affiliates, said: “We decided to partner with Intelitics as we put great value and importance on the ability to analyse campaigns. Providing publishers partners with real-time data within our affiliate platform has been a priority, and with Intelitics we can do this.”

Allan Petrilli, Intelitics VP of sales, added: “We are honoured to have been selected by Bet Seven Online to provide the platform and suite of products required to operate not only their affiliate programme for its SuperSeven brand, but all of their paid user acquisition.”