The week in B2B news (2 March)

RTG Asia launches Jackie Chan slots

RTG Asia has released two new slot games based on the movies Fantasy Mission Force & Eagle Shadow Fist, both featuring Jackie Chan.

The five-reel, twenty-line high volatility slots use elements from the film as royals and images from the film that reveal film clips when in a winning line.

“RTG Asia is committed to developing and delivering exciting new games specifically for the Asian market,” said Charlotte Tang, CEO of RTG Asia.

“We try to capture that charming humor and class that crosses generations and national boundaries with these games. Fans of the films, and of the man, won’t be disappointed as we have more to come.”

Pinnacle signs Enteractive retention deal

Sports betting operator Pinnacle has struck an agreement with retention solution provider Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its one-to-one personal phone call service.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

Pinnacle CEO Paris Smith said: “Acquiring new players is becoming very expensive and it’s imperative to utilise cost-effective retention solutions where possible.”

Relax Gaming to supply Betsson brands

Slots supplier Relax Gaming has agreed to supply its content to multi-brand casino operator Betsson.

Relax will initially provide its suite of table games before rolling out further products later in 2018.

These will go live on Betsson’s self-titled site, as well as a number of its other brands, including Betsafe, NordicBet, Oranje Casino and Casino.dk.

Betsson gaming director Andy Braithwaite said: “We’re always on the lookout for great content to expand our gaming portfolio and I’m totally confident our players will welcome these games.”

Betclic to unveil Pragmatic Play portfolio

Casino games developer Pragmatic Play has signed an agreement with Betclic Everest Group, which will see the operator take on the provider’s games for the first time.

A number of Pragmatic Play’s video slots are now live with the operator, including Hot Safari, Wolf Gold and Gold Rush.

Betclic joins online operators including Betsson, Vera&John and GVC in integrating the provider’s games.

Pragmatic Play CCO Melissa Summerfield said: “Betclic is an established name in the online casino space with a reputation for delivering a slick user experience, and its ambition makes them the perfect partner to build our reach alongside.

Videoslots releases Nolimit City casino content

Digital casino site Videoslots.com has launched a host of Nolimit City games following a signed multi-year agreement between both parties.

Videoslots players will have access to NC titles including WiXX, Oktoberfest, Creepy Carnival, and the Kitchen Drama series.

Malcolm Mizzi, head of sales at Nolimit City said: “Working with such a key operator in the industry was an important goal for us and having a direct partnership only strengthens our drive to deliver more premium titles.”

Videoslots CPO Daniel Hansen added: “Nolimit City has established itself as a progressive games developer with the release of various enjoyable titles which we’re pleased to showcase at Videoslots.com.”

LV BET sponsors German Ice Hockey Federation

Sports betting company LV BET has agreed a sponsorship deal with the German Ice Hockey Federation eV (DEB).

During the one-year agreement, LV BET will be bestowed with the honour of being “DEB Official Partner” as well as “Official Partner of the German National Ice Hockey team.”

Conversely, the LV BET brand will gain exposure through televised sporting events, as well as on billboards, video displays, and promotional areas within all DEB arenas.

Robert SchÜtt, head of marketing at DEB said: “Through this partnership with LV BET, we acquire a first-class, well-known ally in the sports betting market.”