The week in B2B news (23 October 2020)

True Lab secures Pronet Gaming deal

True Lab has secured a deal with Pronet Gaming to supply the platform provider with its slot portfolio.

Titles such as Sunstrike and Victoria Wild will be available for the operators who use Pronet’s online casino platform.

Vasily Polynov, True Lab chief business development officer, said: “Pronet has provided us with an excellent opportunity to increase awareness of our games portfolio.”

Bobby Longhurst, Pronet Gaming CCO, added: “True Lab is one of the emerging breeds of slots studios that are providing great quality content and allowing operators to differentiate from their competitors.”

Push Gaming seals Ichiban agreement

Push Gaming has sealed a supply agreement with recently launched operator Ichiban.

Under the remit of the agreement, Ichiban will be afforded access to Push Gaming’s entire slot portfolio, including titles such as Razor Shark and Mystery Museum.

Fiona Hickey, Push Gaming head of sales, said: “Ichiban and its upcoming brands may be new to the market, but the team behind it has significant expertise and a history of industry success, and we’re sure it will go on to become a market-leading casino, delighting players worldwide.”

Giuseppe Bellomo, Ichiban chief experience officer, added: “Push Gaming’s cutting-edge slot portfolio has continuously proven popular in diverse markets across the globe and we’re thrilled to offer our players access to a wealth of innovative games.”

Relax Gaming inks Gamesys partnership

Relax Gaming has put pen to paper on a partnership with Gamesys in a move that bolsters the supplier’s UK presence.

Relax Gaming titles such as Money Train 2 and Temple Tumble will go live across Gamesys’ brand portfolio with sites such as Jackpotjoy, Virgin Games and Heart Bingo.

Daniel Eskola, Relax Gaming CCO, said: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.”

Simon Mizzi, Gamesys marketing director, added: “Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Playtech bolsters Greek presence

Playtech has bolstered its footprint in Greece after inking a live casino and casino agreement with Novibet.

The multi-market deal will see Novibet integrate dedicated live casino and casino tabs in its Greek offering, before branching out to the UK and Italy shortly afterwards.

Yori Arami, Playtech commercial director, said: “We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading casino and live casino content.”

Nikos Olympitis, Novibet general manager, added: “We’re delighted to expand our game offering with Playtech to bring its industry-leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

RubyPlay unveils latest slot

RubyPlay has unveiled its latest slot title with the Chinese-themed He He Yang.

The 5-reel slot transports players to China where they encounter ancient treasures such as golden Jiaoqian coins, good luck symbols and more.

Ittai Zur, RubyPlay COO, said: “Everyone knows the prominence of Greek and Norse mythology in slot themes, particularly by the European game developers, but we felt that Chinese ancient mythology was maybe a little under-represented.

“This inspiration from the Far East has culminated in He He Yang. As usual, the game has a very land-based slot feel, and we’re confident people will enjoy playing it,” he added.

888sport taps Sportradar for MTS

888sport has partnered with Sportradar to access the supplier’s data and risk manager solution – Managed Trading Services (MTS) – for its tennis offering.

The solution is set to be gradually rolled out across 888’s international markets as it aims to “protect and enhance sportsbook operations”.

Guy Cohen, 888 head of B2C, said: “We are excited that this partnership with Sportradar will enhance our tennis offering for fans around the world. We are committed to providing continuous improvements for all our players and look forward to a gradual rollout across our international markets.”

Nick Soye, Sportradar MTS business development manager, added: “It goes without saying that we are truly excited by the prospect of delivering our MTS for tennis with such an established operator in the sports betting market. We’re confident our bespoke risk management solution will play an important role in the overall growth of the 888sport brand.”