The week in B2B news (26 January 2018)

Play’n GO releases retro slot Planet Fortune

Omni-channel slots provider Play’n GO will rocket players into space in its retro-futuristic new title, Planet Fortune.

The five-reel, 40-payline slot transports players to a planet inspired by the science-fiction of the 1960s, where they’ll come across heroic astronauts on the hunt for out-of-this-world treasures.

Assisted on their intergalactic quest by the wild robot symbol and stackable game characters, players have regular chances of winning cash prizes.

Johan Törnqvist, CEO of Play’n GO, said: “Our first launch of the year, Planet Fortune, has set the bar for what’s to come in 2018 as we ramp up our games development.”

Pragmatic Play launches scratchcards product

Casino games developer Pragmatic Play has launched a new selection of scratchcard titles to shake up its instant win vertical.

The provider has developed seven online scratchcards based on a selection of its popular video slots, including Wolf Gold, Gold Rush, Queen of Gold and Hot Safari.

Hidden behind each game’s animations and characters is a sophisticated mathematical structure and pay table that features a selection of prizes.

Pragmatic Play CCO Melissa Summerfield said: “Offering quick bursts of exciting gameplay, scratchcards are an increasingly popular acquisition and retention tool for operators.”

Yggdrasil reveals Ozwin’s Jackpots slot

Yggdrasil Gaming is challenging players to lift an ancient curse in its new game, Ozwin’s Jackpots.

The five-reel, 20-payline slot sees Ozwin’s apprentice weave spells in an attempt to bring back the magician to his human shape.

The game sees players collect crystals to restore the orbs of power and take a shot at five different jackpots.

Head of slots at Yggdrasil Gaming Jonas Strandman said: “The game’s real attraction lies in the fact that it’s designed to pay out jackpots more often than other multi-jackpot games.”

Ghostfoundry marketing agency to serve gambling industry

The global online gambling industry is now being served by a new content marketing agency, ghostfoundry.

Ghostfoundry, launched by former EGR North America editor Martyn Hannah, is an agency that delivers bespoke content marketing solutions to online gambling operators, suppliers and other industry stakeholders.

Services offered include blog post creation, press releases, thought leadership articles and general copywriting, as well as search engine optimised content.

Martyn Hannah, director of ghostfoundry said: “Given the increasing scrutiny operators and suppliers find themselves under, content marketing should be front of mind.”

Proof of Toss launches new betting ecosystem

A new decentralised betting ecosystem Proof of Toss is set to launch its token sale at the end of the first quarter of 2018.

The main objective of the project is to create a universe of honest and reliable betting with equal opportunities for everybody to win and win big.

The platform is aimed at offering these opportunities as both a peer-to-peer service and a solution for businesses operating in the betting sector.

“We were able to create such a system through the use of smart contracts, that eliminates third parties that might be tempted to manipulate the result of an event,” said head business strategist at Proof of Toss, Azamat Akylov.