The week in B2B news (29 January 2021)

Enteractive inks Argyll Entertainment deal

Enteractive has put pen to paper on a player reactivation deal with UK operator Argyll Entertainment.

Enteractive will deploy its CRM expertise, initially on Argyll’s sportsbook brand SportNation, with a further rollout across other verticals to be considered by the pair.

Andrew Foster, Enteractive head of business development, said: “Argyll Entertainment is a global leader in the igaming sector, and we couldn’t be happier to start this first project together.”

Max Howard, Argyll head of CRM, added: “Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

EveryMatrix lands Russian partnership

EveryMatrix has landed a sportsbook supply partnership with Russian bookmaker 888.ru.

EveryMatrix will supply the operator with its full suite of solutions, including the OddsMatrix Sportsbook and MoneyMatrix for payment processing.

Ebbe Groes, EveryMatrix CEO, said: “The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market.

Dmitry Merkulov, 888.ru director of marketing, added: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix.”

Lightning Box goes live in Michigan

Slots provider Lightning Box has made its debut in Michigan with three operators in the Great Lakes state.

Content from the Australian firm has rolled out with BetMGM, Golden Nugget and Rush Street Interactive via its distribution partner SG Digital

Peter Causley, Lightning Box CEO, said: “Michigan is a significant state, not only due to the size of its potential audience but because of the importance of its tribal gaming community. It may well prove to be something of a case study across the rest of the country as a result.

“We have earned our spurs across social, land-based and online casino in the U.S. now, as well as across the border in Canada, and we’re excited about the other opportunities opening up,” he added.

Pragmatic Play seals Italian agreement

Pragmatic Play has secured a slot supply agreement with Greentube’s Italy-facing B2C brand StarVegas.

Pragmatic Play’s suite of slot titles will go live on the StarVegas platform, with the operator also going access to a range of gamification tools to boost customer engagement.

Yossi Barzely, Pragmatic Play chief business development officer, said: “We’re delighted to partner with Greentube’s Italian operator brand, StarVegas. Growing in regulated markets has long been a priority for us and we’re very pleased to be launching our slots with such a renowned and popular operator.”

Adam Warren, StarVegas MD, added: “Pragmatic Play has a diverse and exciting slot offering and we’re thrilled to add it to our growing collection of products.”

BF Games launches new title

BF Games has globally launched its new title Star Settler following a three-month exclusivity period with Kindred Group.

The 5-reel, 3-row video slot takes players on an intergalactic journey featuring cosmic symbols including planets, spaceships and meteors.

The title is immediately available to operators in the UK, Romania and those under a Maltese gaming licence.

Piotr Szpoton, BF Games CEO, said: “The game has already proven successful with Kindred’s customers and we are excited about this global launch and offering even more players astronomical entertainment coupled with meteoric win opportunity.”

Design Works Gaming secures William Hill link-up

Design Works Gaming (DWG) has secured a casino content supply with tier one operator William Hill in the UK.

DWG titles such as Tiger Palace and LuckyTap will go live with Hills, as well as several online scratchcards.

Troy Zurawski, DWG CEO, said: “As we continue to expand our European footprint, we are thrilled to be working with William Hill in the UK. This partnership is another important step for Design Works Gaming, with more content on the way.”

“We have found that UK players have taken very quickly to our games, particularly our classic-Vegas ‘stepper’ slots and online scratchcards. These titles are the result of years of work and it is a real honour to be able to present them to William Hill players for the first time,” he added.

FashionTV Gaming Group enters Italian market

This month marked the official entry of FashionTV Gaming Group into the Italian market with the launch of an exclusive FashionTV-branded slot, 3Diamonds.

The slot was created with leading Italian content provider Espresso Games and proposed on the market by Sisal.

3Diamonds slot is a first-of-its-kind in the market that captures the essence of the FashionTV brand, joined with the Espresso Games patented jackpot model.

FashionTV Gaming Group commercial director Pamela Galea Preca said: “The Italian market has huge potential for us. Fashion, lifestyle and luxury are synonymous with Italy, and we are thrilled to be entering the country with one of its leading operators, Sisal.”