The week in B2B news (29 September 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including Playtech, NYX and SBTech
Playtech has unveiled Age of the Gods Live Roulette providing licensees with the ultimate cross-sell, progressive jackpot product, and slot fans with twice as many chances to win huge cash prizes with every spin of the wheel.
In a first of its kind move, and the first Live Casino Playtech ONE experience, players can play one of the industry’s best performing slot brands across both casino and live casino, offering two unique experiences while also doubling their chances of winning massive jackpots when playing the live product.
NYX Gaming Group has announced it is looking to hire a further 50 people for its NYX development centre in Greece.
A variety of vacancies are available at the Athens tech hub, as the provider looks to invest in new talent to drive further innovation in its product development.
Roles available include front-end engineers, software architects, development managers and BI engineers across sportsbook, casino, lotteries and bingo.
SBTech has announced plans to open a US office in 2018 ahead of the potential regulation of US sports betting.
The provider said regulated sports betting in the US is a “real possibility” thanks to New Jersey’s legal challenges to overturn PASPA and the educational work carried out by the American Gaming Association’s betting taskforce, of which SBTech is a member.
Quickspin has debuted its online casino content with PokerStars Casino.
The partnership is in sync with the provider’s strategic mission to expand and diversify its range of operating partners.
“We’re delighted to have completed our integration with PokerStars. The Wild Chase has been a player favourite since launch and we’re confident the rest of our games will be equally popular with PokerStars’ customers,” Daniel Lindberg, CEO, Quickspin, said.
“A whole range of new games will continue to be launched this year and over the course of 2018 to ensure players are never short of fresh content to enjoy,” Lindberg added.
Pragmatic Play has announced Wild Spells as the latest addition to its portfolio of slot games.
The 3×5, 25-line game, which features a black cat wild, crystal ball scatter symbol and three witches harnessing the powers of nature, fire and ice, delivers a story-driven experience with bewitching gameplay and a charming soundtrack.
Yossi Barzely, head of business development at Pragmatic Play, said: “We specialise in providing players with excellent gameplay and immersive experiences, and Wild Spells continues this tradition with a dazzling theme and range of exciting bonus features.”
IWG has reached an agreement to deliver its complete product portfolio to igaming aggregator Pariplay.
Under the agreement, IWG’s instant win titles will be distributed to Tier 1 operators through Pariplay’s FUSION content aggregator network.
Rhydian Fisher, CEO at IWG, said: “The popularity of instant win games continues to go from strength to strength, with operators taking a keen interest in the vertical. This latest agreement opens up the opportunity for more firms than ever before to take up our games.
Genius Sports has formed a partnership with The Football Association of Wales (FAW) to maximise the commercial value of the governing body’s official data.
Under the terms of the agreement, Genius Sports will collect real-time data from pitchside at a wide range of competitions including the JD Welsh Premier League, Orchard Welsh Premier Women’s League and the JD Welsh Cup.
The FAW has granted Genius Sports the non-exclusive, worldwide commercialisation rights for this data within the media and regulated betting sectors.
Steven Burton, managing director of Genius Sports, said: “When combined with the right technology, official data can drive long-term, quantifiable benefits for rights holders. Our technology is relied upon by the largest leagues and federations in world sport and we are delighted to be working in partnership with the Football Association of Wales to help them to unlock the full value of their data.”
Yggdrasil Gaming has reached an agreement to integrate its portfolio of award-winning slots with SkillOnNet.
SkillOnNet operates a proprietary platform and a range of B2C brands, including EUcasino, SlotsMagic and PlayMillion, as well as the recently-launched, UK-facing PlayOJO brand.
The integration will give SkillOnNet access to Yggdrasil’s entire suite of titles, including the summer-themed arrivals Spiña Colada and Sunny Shores.
Michael Golembo, head of sales and marketing at SkillOnNet, said: “Operating across a number of competitive European markets means we need to offer our players the very best content, so integrating Yggdrasil is a major coup for us.
“World-class content and pioneering marketing tools are a potent combination, and we are excited to see how our customers react to these fantastic games.”