The week in B2B news (4 August 2017)
A round-up of the biggest deals, hires and product launches from egaming suppliers over the last seven days, including Greentube, Yggdrasil, Microgaming and Habanero
Greentube has signed a new partnership with the Betsson Group that will see the Nordic operator offer a selection of Greentube casino games.
Gernot Baumgartner, Greentube head of marketing and sales, commented: “Greentube is very excited to become part of Betsson’s amazing casino offering with Novomatic’s world-class interactive content. This deal allows us to present the ultimate gaming experience to a wide range of new customers.”
Andy Broughton Braithwaite, Betsson director of games of chance, added: “We’re delighted to be working with Greentube. They have a huge range of interactive games which have proved very popular for our customers, allowing us to further expand our already impressive casino portfolio.”
Online lottery betting operator Multilotto has strengthened its casino offering by adding Yggdrasil to its list of suppliers.
Multilotto will have full access to Yggdrasil’s catalogue of games, with the plan being to release two new titles per week on their platform.
Multilotto CEO Thomas Biro said: “Yggdrasil are one of the industry’s most respected and acclaimed suppliers, providing games for the world’s biggest operators and we’re delighted to be able to offer our customers the chance to play their games.
“Our casino vertical is a massive hit with our players and it has grown rapidly as we’ve expanded our business into new markets in 2017.
“Our new partnership with Yggdrasil confirms our status as one of the most exciting casinos on the market and it will boost our already rapid growth.”
Content from quality slots and table games developer Habanero is now live with BBIN Group.
Under the agreement, the supplier will give the software giant access to its complete product portfolio of HTML5 games for all of its white label sites.
Daniel Long, head of sales at Habanero, said the deal was a game changer for the supplier and one of the company’s most important to date.
He added: “By partnering with BBIN, we have significantly expanded our presence around the world, which means even more players will be able to enjoy our games.
“Many of them will be a natural fit with BBIN’s customers, but it is the diversity and variety of content that will appeal the most.”
Microgaming has launched its new game EmotiCoins, an online slot developed through a staff-powered innovation initiative.
Based on the emoticon phenomenon, EmotiCoins is a five reel, 30 payline online slot born from an idea pitched by two members of staff, Anna McChesney and Rob Mercer, at the Microgaming Idea Factory, a staff-powered innovation initiative which won The Spark Award 2017.
Anna McChesney, PR manager for Microgaming,said: “As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language! Ninety-two percent of the world’s online population use emoticons, so developing a themed game would automatically target the demographic of our operators’ players.”
Videoslots has kicked off a two-week promotional campaign in partnership with games developer Core Gaming, with a VIP MotoGP experience up for grabs for one customer.
From 28 July to 13 August, Videoslots’ players can throw their hat into the ring to win the fantastic prize, involving two VIP passes to this year’s Silverstone Moto GP (26-28 August 2017).
Players will have to spin the reels on Core Gaming’s featured slots during the period, completing at least one of the 17 daily achievements on the way, to be in with a chance of winning the prize.
Alexander Stevendahl, CEO at Videoslots.com, said: “Our promotional campaigns are a huge part of giving back to our legions of slots fans, and this latest one in partnership with Core Gaming is our biggest and most exciting to date.”