The week in B2B news (5 November)
All the latest news from the supplier side of the industry, including updates from HungryBear, Kambi and FashionTV Gaming Group
Gamesys joins forces with HungryBear for exclusive games
HungryBear has partnered with Gamesys to develop exclusive online casino games content for their B2C brands in the UK, Japan, and US.
Gamesys has also invested in multiplayer game technology that HungryBear has been developing over the last two years and the first iteration of this multiplayer game is planned to go live with the Gamesys UK brands later this year.
Justin Chamberlain, CEO of HungryBear Gaming, said: “I am confident that together through our vision and technology we will deliver content that will appeal to players, in all markets.”
“The multiplayer concept is a sub-vertical of slots which we believe is going to be very interesting and we’ve been looking to partner with pioneering businesses who are exploring this space,” said Gamesys marketing director Simon Mizzi.
Kiron partners with FashionTV Gaming Group to launch a virtual game
Kiron Interactive has released a new virtual football game in collaboration with FashionTV Gaming Group.
FashionTV Nations League follows a single-game format similar to the World Cup, featuring the 20 top teams from around the world.
It includes real cheerleaders and video content from the exclusive world of FashionTV events to build engagement.
Steven Spartinos, co-CEO of Kiron, said: “It’s been a pleasure to work with FashionTV Gaming Group on this exciting new product and we’re really looking forward to seeing how operators and players react to the unique features.”
NowBetNow assists eTopaz with automatic bet suggestions
NowBetNow has gone live with the delivery of automated, personalised and multi-lingual betting prompts for state-owned Azerbaijan-based operator eTopaz.
Offers, combos and other betting suggestions are now being delivered to eTopaz customers throughout Azerbaijan – in English, Russian, Azerbaijani and Turkish languages.
In the first three weeks of October, over 4,500 different pieces of priced, dynamic and clickable content were generated, displayed and tracked in the four languages for eTopaz’ mobile app and web.
Stewart Vassie, co-founder of NowBetNow, said: “ETopaz needed to ensure that its compelling content was available in all major languages used in Azerbaijan– hence the four different languages we provide for them.”
Yggdrasil to enter North America via agreement with IGT
Yggdrasil has signed a multi-year igaming content distribution agreement with IGT.
The agreement grants IGT exclusive access to a selected number of Yggdrasil online slots for distribution to operator partners in the US and Canada, where igaming is permitted.
Fredrik Elmqvist, CEO of Yggdrasil, said: “As the online gaming market continues to expand in North America, we look forward to supporting IGT’s PlayCasino customers to realise their goals.
“Partnering with high-performing game developers such as Yggdrasil Gaming is a pillar of IGT PlayDigital’s growth strategy and an additional differentiator of the IGT PlayCasino value proposition,” said IGT’s Enrico Drago.
Kambi signs multi-year partnership with Desert Diamond Casinos
Kambi Group has signed a long-term partnership with Desert Diamond Casinos & Entertainment to provide its online and on-property sportsbook.
The largest tribal operator in the Grand Canyon State, Desert Diamond Casinos is owned and operated by the Tohono O’odham Nation.
The multi-channel agreement will see Kambi provide its full suite of sports betting technology, initially rolled out on-property across the operator’s West Valley, Sahuarita, and Tucson, Arizona properties in Q4.
Kristian Nylén, CEO of Kambi, said: “We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators.”
Evoplay launches latest slots title Triple Chili
Evoplay has announced the release of its latest slot title, Triple Chili, providing an experience inspired by ancient Mayan and Aztec culture.
The company claims that players will get an experience of using a real slot from home in the five-reel set-up that provides players with the chance to unlock up to eight rows and trigger the maximum win, worth 6,000 x their bet.
Commenting on the launch, Evoplay CEO Ivan Kravchuk said: “We try to deliver experiences that appeal to a wide range of our players, combining a striking theme with innovative math models in a classic fruity framework.”
Wazdan explores latest release Sizzling Bells
Wazdan’s Sizzling Bells provides a modern take on a classic genre of slots and delivering another addition to the supplier’s Hold the Jackpot offering.
With an old-school feel, Wazdan’s five-reel and five-payline game contains all the features players have come to know and love in a fruit title, blowing away audiences with a staggering max win of 15,000x the player’s bet.
In typical Hold the Jackpot fashion, players are granted three re-spins in the bonus round, with the count resetting for every successful spin.
Collecting all 15 Bonus symbols on the bottom half of the reels awards the Grand Jackpot of 2,500x player’s bet, while filling the entire top half of the reels sets the reels on fire, as the Super Grand Jackpot worth 15,000x the player’s bet is won.