The week in B2B news (6 April)

NetEnt has signed a customer agreement with gaming operator Hard Rock Hotel & Casino Atlantic City for the regulated online casino market in New Jersey.

Hard Rock which is launching an online site in the market this year, will offer NetEnt game sunder the agreement.

“I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey. Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business”, said Björn Krantz, Chief Commercial Officer of NetEnt.

Bookie, the decentralized sports betting exchange built on blockchain technology, will go live with a public, play-for-fun public beta ahead of this summer’s World Cup.

Bookie Public Beta will offer users the opportunity to win real bitcoin prizes as they take part in a series of betting competitions and leaderboards using play money.

Running throughout the World Cup, the public beta is the final phase in Bookie’s development, after which it will be ready for full deployment on the Peerplays blockchain. Bookie Public Beta will be the first ever public showcase of provably fair sports betting.

Today’s announcement is accompanied by the launch of a new website – www.bookiebeta.com – where the Bookie Public Beta app will be available for download closer to the World Cup. Competition rules and bitcoin prize information will also be made available here over the coming weeks.

Bookie Public Beta will be open to all, and will look to educate the entire betting community – including punters, operators and regulators – about the benefits of blockchain for sports bettors..

IWG has extended its relationship with GVC with the launch of its revolutionary new insured jackpot mechanic Rollover Jackpots.

GVC brand bwin has become the first to go live with the product, which can be applied to any IWG game and offers prizes starting from £5million and going up to an eye-watering £25million.

The insurance-based solution can create a huge prize pool for the operator without the need to rely on liquidity from other commercial or lottery brands.

IWG first partnered with GVC in 2017, delivering its suite of instant win games including popular titles Cash Buster and Slingo.

CashBet, an enterprise iGaming platform provider and crypto-ready turnkey operator, has entered into a partnership with Lottery.com, the industry leading mobile lottery platform, to provide a white label integration of CashBet’s proprietary iGaming platform to power Lottery.com’s social impact raffles.

Through large-scale international raffles, Lottery.com intends to raise significant funds for charities and humanitarian efforts around the world. Central to the agreement, Lottery.com will integrate CashBet Coin, CashBet’s exclusive iGaming cryptocurrency, as a payment method across its sites and apps.

The deal provides Lottery.com with CashBet’s full SaaS toolkit, including a customized eWallet, marketing automation, and loyalty and bonus activation features. CashBet will also provide a comprehensive back office system including full KYC, executive dashboards, a complete work queue and ticketing system, which enables around the clock help-desk operations, content management, and advanced data analytics and reporting, all of which will streamline Lottery.com operations across both web and mobile

Isle of Man high-end slots specialist Booming Games certified its games in compliance with Italian technical requirements and is set to go live with 20 of its best titles.

Among the games ready to launch for operators in Italy include firm favourites such as Booming Seven Deluxe, Booming Bananas, the popular Neon series and Wild Jester. Booming Games will also make available to Italian operators its free bonus spins functionality to help them promote the games.

Booming Games will go live with leading Italian operators starting in Q2 2018 and besides the initial 20 games, will be certifying every single game they release going forward to be compliant with the Italian regulator which will bring up the total games available for the Italian market to 40 by the end of 2018.

Casino content provider iSoftBet has announced the release of Legend of Loki, its latest slot game.

Legend of Loki draws on the mysteries of Norse mythology to produce a video slot that on a distinctive 5-reel layout

Michael Probert, Head of Business Development at iSoftBet, said “While we know that our players appreciate technical quality, we know that an element of mystery adds real excitement to a game. So, we paired our signature audio-visual excellence and unique mechanics with the Norse Legend of Loki to produce a game that we know will keep players on the edge of their seats.”

Award-winning casino supplier Realistic Games has announced that its slots titles are now live with leading UK-facing gaming brand Sun Bets operated by Tabcorp.

An initial batch of 12 games which includes Super Graphics Upside Down, Time is Money, Win Sprint, and Hot Cross Bunnies have been made available on the Sun Vegas tab.

Further new games scheduled for release later in 2018 are also set to be added, alongside more player favourites from Realistic’s extensive portfolio

Omni-channel slots specialist Play’n GO is well-set for a concerted push into the Latin American market starting with FADJA, held in Bogota, Colombia from 5-6^th April 2018.

The supplier will exhibit its OMNY platform for the first time in the region on stand 65, after receiving extremely positive feedback at the recent ICE Totally Gaming show in London.

OMNY® allows players to seamlessly transfer game progress between land-based and mobile channels, and vice versa, ensuring a flexible playing experience and longer average game time.

Ready to go live with bricks and mortar casino estates and online casinos, the product is truly omni-channel in its design and capable of driving revenue while also improving player retention.

Big Time Gaming is on fire right now off the back of blockbuster releases such as Danger, Bonanza and White Rabbit, but the innovative supplier is turning up the heat even higher with its latest game launch, Extra Chilli.

Extra Chilli is a spicy Mexican-themed slot packed full of the same innovative mechanics and features that has seen the developer’s recent titles become the most spun with operators such as LeoVegas and aggregators like NYX.

This includes Big Time Gaming’s patented Dual Reaction™ mechanic from Bonanza as well as its Feature Drop™ system from White Rabbit. In addition, Extra Chilli is powered by the developer’s state-of-the-art MegaWays™ engine, offering a staggering 117,649 ways to win.