The week in B2B news (7 May 2021)

Evolution goes live with Entain

Evolution has gone live in the UK with Entain’s Ladbrokes and Coral brands, with the operator’s Gala Casino and Gala Bingo brands set to follow soon.

Under the remit of the agreement, Evolution’s live casino content will go live across the brands, including titles such as Lightning Roulette and Crazy Time.

Gavin Hamilton, Evolution commercial director, said: “The UK market is a particularly important market for us. We are delighted that Ladbrokes, Coral and Gala customers will now have access to the full breadth of Evolution Group online games, including our very latest gaming innovations.”

Richard Barr, gaming director at Ladbrokes Coral, added: “We are enormously excited to provide our thousands of players in the UK and globally with Evolution’s world-class online games.”

Lightning Box lands Betway deal

Lightning Box is set to roll out several of its slot titles with online operator Betway.

The deal, which is brokered using SG Digital’s integration services, will see titles such as Blown Away and Eagle Sun go live on the operator’s casino tab.

Peter Causley, Lightning Box CEO, said: “Our games have been popular with Betway’s customers for some time and we’re very pleased to now offer them more of the same via our good friends at SG Digital.”

Christian Croft, SG Digital commercial account director, added: “Lightning Box’s content is popular wherever it is played and I’m sure Betway will benefit greatly from adding it to their portfolio.”

Booongo bolsters Latam presence

Booongo has expanded its presence in Latam after inking a supply agreement with Peruvian operator DoradoBet.

The operator will gain access to Booongo’s complete suite of slot titles including Hold and Win favourites Dragon Pearls and Aztec Sun.

Sebastian Damian, Booongo commercial director, said: “DoradoBet is an exciting operator and we’re delighted to partner with them as we look to continue to grow across Latin America.”

Jose Luis Osorio, DoradoBet head of new business, added: “We’re consistently on the lookout for immersive content and Booongo’s collection of Hold and Win titles offer something unique for our players.

Belatra unveils latest slot

Belatra has unveiled its latest slot title in the shape of Master of Gold.

Players are tasked with prizing away precious coins from the mysterious Master of Gold, who lives on the forest edge.

Sergey Chernyavski, Belatra deputy director of sales and marketing, said: “Master of Gold is a shining example of our commitment to creating engaging and fun slot games.

“Players must pit themselves against the bearded protector for a chance for gold and the bonus game promises vast riches for those who rise to the challenge,” he added.

CashtoCode takes first African steps

Instant cash payment service provider CashtoCode has launched in Nigeria, allowing customer to top up their igaming account via in-store cash deposits.

The service will be available on the Payalat Bill Payment Platform, and at ServPoint Agent locations – including corner shops, hotels, newsagents and supermarkets.

Jens Bader, CashtoCode CEO, said: “We see a lot of potential in the African market, which is under-served for simple and accessible payment options that help people participate in eccomerce.

“Nigeria is a popular destination for new businesses hoping to succeed in Africa, especially in fintech. We think our service has a natural fit in Nigeria, and in the day-to-day routines of people’s lives there,” he added.

Evoplay debuts Cycle of Luck

Development studio Evoplay has debuted its latest slot title in the form of Cycle of Luck.

The classic-themed fruit slot features four jackpots, along with multipliers worth more than 5,000x the original stake and bonus games.

Ivan Kravchuk, Evoplay CEO, said: ““Offering a retro gaming experience with a modern twist, Cycle of Luck showcases the multi-faceted nature of our approach to game design.

“Designed to fit the requirements of classic slot lovers, we’ve also added a host bonus features to elevate the gameplay, so we look forward to seeing how the title is received by our international audience,” he added.