This week in B2B news (02 September)

BF Games strengthens Romanian presence with Superbet.ro launch

BF Games has expanded its reach in Romania after taking its portfolio of titles live with operator Superbet.ro.

Superbet will be given a new BF Games title through the partnership every month.

The deal is an extension of an existing alliance between the two firms, with BF Games’ content already live with the operator in Croatia.

Claudia Melcaru, head of business development at BF Games, said: “We are excited about going live with Superbet in Romania, an established operator with a strong customer base, showcasing the popularity of our games in the country.

“Our portfolio has proven successful in Romania, and we have great knowledge of the player preferences in the region which ensures we can offer Superbet’s local players maximum excitement and entertainment.”

Endorphina joins forces with Livespins

Slot streaming platform Livespins has partnered with Endorphona to add the studio’s content to its game portfolio.

As part of the agreement, Livespins streamers can access Endorphina’s full suite of online casino and slot games for the first time.

Michael Pedersen, CCO at Livespins, said: “Our content offering continues to go from strength to strength, driven by partnerships such as this with Endorphina.

“This partnership also gives Endorphina a unique opportunity to market its new titles to players, with our streamers able to unveil its latest slots and talk players through the mechanics, features and gameplay. That Livespins sits within an operator’s casino lobby, also means that they can instantly generate revenues via our bet behind feature adding even more value.”

Jan Urbanec, CEO at Endorphina, added: “Livespins is changing the game, and we are delighted to have integrated our slots into its state-of-the-art streaming platform.

“We see slot streaming as the future of online casino, and this partnership allows us to push our games to a much wider audience than before. This is a major deal for us, and we look forward to seeing Livespins’ streamers share the thrills and spills our games provide with their audiences.”

Pragmatic Play seals slot deal with Fortuna Entertainment Group

Pragmatic Play has signed a deal to supply its slots portfolio to Central European operator Fortuna Entertainment Group (FEG).

This agreement will make the supplier’s titles available in Croatia and Romania.

The agreement further strengthens Pragmatic Play’s profile in regulated European markets and maintains its commercial growth trajectory in these key regions.

Irina Cornides, COO at Pragmatic Play, said: “FEG is an important operator in Romania and Croatia and its reach in those markets is impressive, so getting this deal over the line is particularly pleasing. Its presence will provide a fantastic platform for us to expand our exposure in two key regions.”

Sopko Stanislav, group head of product and channel management at FEG, said: “Pragmatic Play is a creator of some of the most popular slots in Europe and particularly so in Romania and Croatia. Being able to provide our players with their titles is a great benefit to us and our brand, which has received a huge shot in the arm thanks to this agreement.”

SOFTSWISS announces commentator Kostya “Leniniw” Sivko as brand ambassador

SOFTSWISS has announced its entry into the esports industry as it brings onboard famous CS:GO commentator Kostya Sivko as a brand ambassador.

Sivko has nine years of experience in esports, notably commentating at the CS:GO Major Championships an impressive 12 times. Sivko has also worked for several CIS studios and international championship venues.

Sivko commented: “I am confident that my experience in commenting and streaming, as well as my understanding of the esports audience and the igaming scene, will help me in this partnership. This is an opportunity to go outside the box and find new ways to be useful, both to the esports community and SOFTSWISS.”

Vitali Matsukevich, COO at SOFTSWISS, stated: “The esports industry increases its potential yearly; moreover, we are crossing over with it via our products. The SOFTSWISS sportsbook makes online betting on esports possible and this niche is of high interest to our clients. Collaborating with influencers and top professionals like Sivko is a new step to developing innovative solutions that will soon change the igaming and esport industries.”

Soft2Bet announces integration deal with Stakelogic

Stakelogic has partnered with Soft2Bet to integrate its slots and live casino games catalogue.

Under the terms of this deal, Stakelogic’s titles will be made available to Soft2Bet’s collection of casino and sportsbook brands such as Yoyo Casino and Betinia.

Daniel Mitton, director of gaming at Soft2Bet, said: “We couldn’t be happier to welcome Stakelogic to our platform and can’t wait to roll out the developer’s fantastic titles across our brands.

“Stakelogic is widely recognised and respected in the industry due to its exciting product offering, while its new live casino range delivered through Stakelogic Live is truly breathtaking. We can’t wait to see where this partnership goes as both our companies continue to expand in regulated markets.”

Danila Dzehs, sales manager at Stakelogic, said: “Soft2Bet is exactly what we look for in an integration partner, one that combines a state-of-the-art platform with a network of prestigious brands that target regulated markets around the world.

“We’re confident this partnership will further expand our player reach and will lead directly to tremendous success for both Stakelogic and Soft2Bet.”

Relax Gaming adds Elysium Studios’ games to its distribution network

Relax Gaming has announced Elysium Studios as the latest addition to its distribution programme, Powered by Relax.

Under the agreement, the Stockholm-based supplier will provide its top-performing titles to Relax Gaming’s distribution network featuring a number of top operators in key regulated markets.

Simon Hammon, Relax Gaming CEO, said: “Elysium is a truly stellar studio with an impressive portfolio of titles under its belt. Their games thoroughly impressed us thanks to their distinct art style and impressive bonus features that encourage players to take action and engage with the game unlike anything we’ve seen before. We’re delighted to welcome them to the Powered By Relax family”

Sergio Jacob, CEO of Elysium Studios AB, said: “The team from Relax have been fantastic from day one; we’re grateful for this opportunity and for the partnership which will take Elysium to the next level in its expansion journey. We’re excited to share our highly engaging games with the industry and keep pushing the boundaries of innovation.