This week in B2B news (08 July)

3 Oaks Gaming expands distribution network with iSoftBet deal

Casino games distributor 3 Oaks Gaming has signed an integration deal with iSoftBet that will see its portfolio of titles made available on the provider’s platform.

This partnership will see 3 Oaks’ games exposed to operators across the globe and expand its reach in regulated markets.

Sebastian Damian, MD at 3 Oaks Gaming, said: “ISoftBet is a major provider and aggregator in the industry and this is an important commercial deal for us as we look to further our footprint across regulated markets.”

Federica Faggiano, CCO at iSoftBet, commented: “3 Oaks brings interesting concepts to market, be it an array of hold and win titles or exciting megaways games. We’re very excited to add them to our aggregation roster and look forward to a positive working relationship.”

Huddle Tech partners with Odds On Compliance to expand its US presence

Huddle Tech has partnered with specialist tech and consulting firm Odds On Compliance to expand its reach in the US.

This partnership will see Huddle be provided with strategic guidance around regulatory compliance, which will enable its scalable approach to compliance in various US states.

Through the agreement, Huddle can fully utilise Odds On Compliance’s playbook product, which offers a large online collection of US gambling compliance documents along with user-friendly AI features that make it simple to do searches using natural language.

Francesco Borgosano, CEO at Huddle Tech, said: “The US is fast becoming the world’s most important market for sports betting as it continues to open up on a state-by-state basis. As such, we’re incredibly grateful to be able to utilise Odds On Compliance’s game-changing proprietary playbook product.

Eric Frank, CEO and co-founder at Odds On Compliance, added: “We are thrilled to partner with Huddle. This is another important partnership as we continue to grow Odds On as both a preeminent gaming technology and compliance consultancy business.”

IMG Arena has been selected as the official MLS data provider

Major League Soccer (MLS) has selected IMG Arena as its official data distribution partner following an extensive process.

IMG Arena will provide MLS’ betting and media partners with official data, creative content solutions, cutting-edge fan analytics and marketing tools.

The agreement will see three new MLS live data streams released. These feeds aim to improve the fan experience through various brand-new digital media and betting offerings.

The league, its teams, and partners will also be able to leverage data, graphics, and insights to improve the game and further engage the digital MLS audience on MLSsoccer.com, the MLS app and all MLS club sites.

Freddie Longe, president of IMG Arena, said: “We are incredibly proud and excited to have secured this agreement with MLS for an all-encompassing partnership that allows both parties to plan and work on a long-term strategy that will take us to the 2026 World Cup and beyond.”

Chris Schlosser, MLS SVP of emerging ventures, added: “The extensive collaboration between MLS and IMG Arena will utilise the latest in digital marketing technology to drive fan growth for MLS and MLS Next Pro ahead of World Cup 2026 in North America.”

iGaming Group inks exclusive game distribution deal with Play’n GO

Casinos using iGaming Group’s white label solution will be the first to get their hands on Mega Don, the latest game from slot game provider Play’n GO.

This deal also sees several Play’n GO’s titles go live with sites that use iGaming Group’s solution.

Phil Pearson, COO of iGaming Group, said: “We always strive to get the best promotions and exclusives for our casino sites. Partnering with Play’n GO is very exciting because they come equipped with a great slot catalogue and continue to be in the top two providers list, in almost every market.”

Char Miliziano, head of games for Play’n GO, added: “Titles like Mega Don are reminiscent of franchises in other entertainment sectors which carry with them a hint of nostalgia combined with new engaging features, which is why we see this game swimming to success.”

Wazdan expands its reach in the Belgian market

Wazdan has expanded further in the regulated European market by taking its portfolio of titles live with Belgian operator Napoleon Sports & Casino.

The operator will benefit from all of Wazdan’s titles and will also see the release of the provider’s next title, 9 Coins, which is due out this month.

Andrzej Hyla, CCO at Wazdan, said: “As it’s our aim to grow with partners whose values and goals reflect our own, we are delighted to expand our operations in Belgium with Napoleon Sports & Casino.

“The brand has an in-depth understanding of its customer base, and we can’t wait to see how their players react to our games.”

Melissa Deboelpaep, gaming content manager at Napoleon Sports & Casino, commented: “I’m very excited to have Wazdan added to our portfolio. We try to keep innovating and improving our content so players have the best entertainment in a safe and protected environment.”

White Hat Studios goes live in the US with BetMGM collaboration

White Hat Studios, the content division of platform supplier White Hat Gaming, has gone live in the US with BetMGM.

This is the first time the studio’s games will be available in the US, and this deal sees hundreds of slots, jackpots, RNG, table and instant-win titles made available with the operator.

The studio’s titles will be available in Michigan to begin with, but this is the beginning of a multi-state entry roadmap.

Andy Whitworth, CEO of White Hat Studios, said: “We’re delighted to see our products go live in the US, starting with BetMGM in the great state of Michigan. Our games are tried and tested, and we are confident our content will thrill US players.

“It’s been an incredible ride getting to this point from a standing start last September. This is a huge milestone to go live, my team has been exceptional to move at such speed.”