This week in B2B news (1 April)

Livespins signs major distribution deal with SOFTSWISS

Software provider SOFTSWISS will now be able to offer social online casino experiences to its players due to a new deal with Livespins.

As a result of this agreement, Livespins’ products will now be available to all SOFTSWISS Game Aggregator clients and partners who have chosen the White Label Solution by SOFTSWISS.

Livespins is now available to 500+ casino brands using the SOFTSWISS Game Aggregator.

Michael Pedersen, CCO at Livespins, said: “Livespins is off to a strong start and this partnership with SOFTSWISS will make our innovative product available to more operators and players than ever before.”

“Livespins takes engagement, interaction and live entertainment to another level and we are thrilled that SOFTSWISS operators can now provide this unique way to experience online casino to their players.”

Andrey Starovoitov, COO at SOFTSWISS, added: “Livespins is undoubtedly at the cutting edge of online casino. This combination of streaming and live entertainment allows operators to offer an unprecedented online casino experience that will appeal to a broad spectrum of players.

Metric Gaming and Lacerta Sports enter into a long-term strategic partnership

The Metric Gaming Group and Lacerta Sports have entered into an exclusive long-term strategic partnership.

The partnership aims to create a new standard in B2B sportsbook managed services.

Keith Hayes, CEO of Metric Gaming, said: “We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform.”

Steve Edery, founder and CEO of Lacerta Sports, said: “We are delighted to announce our partnership with Metric Gaming.

“The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in class pricing and analytical capabilities we believe we can reshape the online sports betting market.”

AstroPay becomes the official sponsor of Pinnacle Cup III

Online payment solution, AstroPay announced its latest sponsorship deal with Pinnacle to sponsor the upcoming Pinnacle Cup III- CS: GO, which is Pinnacle’s flagship CS: GO tournament series.

In partnership with Pinnacle, GRID and Relog Media, AstroPay will be providing a viewing experience exclusively designed for the Pinnacle esports audience.

The tournament runs for two weeks, from 14th to 29th March and features roughly 160 players from around the globe competing for a share of the $100,000 (£76,194).

The Pinnacle Cup III will be streamed live on the TEBTV Twitch channel in three different languages and on the official Pinnacle YouTube channel.

White Hat Studios signs US gaming content deal with BetMGM

White Hat Studios has signed a contract deal with BetMGM in the US.

Through the agreement, White Hat Studios will supply slots, jackpot slots and RNG table content to BetMGM players in live states across the US: New Jersey, Michigan, Pennsylvania and West Virginia.

This deal follows the announcement in July that White Hat Gaming had acquired Blueprint Gaming’s catalogue of games and RGS for the US market.

Andy Whitworth, CEO of White Hat Studios, said: “We are delighted at the incredibly positive and enthusiastic response from BetMGM to this new venture. We are moving at a record pace and are excited to sign with the iGaming market leader so quickly. We look forward to seeing this best-in-class content live shortly across BetMGM sites.”

Oliver Bartlett, director of gaming at BetMGM, said: “BetMGM is thrilled to be the first operator to launch content from one of the top European suppliers to online casino players in the US. We look forward to adding White Hat Studios’ top titles such as Ted, Deal or no Deal and Thriller Gorilla to what is already the strongest gaming portfolio in the industry.”

AstroPay to sponsor Francisco Cerundolo

AstroPay will sponsor tennis player Francisco Cerundolo as he makes history as the first player to reach the semi-finals of an ATP1000 tournament, the Miami Open.

AstroPay’s logo will appear on the cap of Cerundolo when he faces Casper Ruud in the semi-final on 1 April 2022.

The 23-year-old Argentinian has achieved his biggest career wins and has seen his world rank jump from 103 to 51.

CEO of Astropay, Mikael Lijtenstein, commented: “We are thrilled to support Francisco in the Miami Open and very proud of his achievement for making it through to the semi-finals. We wish him all the best in his game on Friday and hope he makes it to the finals.”

SOFTSWISS offers services in Spain

In other news, SOFTSWISS has passed both a security and technical certification in order to offer its services in Spain.

Certification by Asensi and the DGOJ (Dirección General de Ordenación del Juego), Spain’s main regulatory authority for land-based and online gambling, means that the Game Aggregator can now offer services to licensed gaming entities in Spain.