This week in B2B news (12 August)

AstroPay launches its flagship global affiliates programme

AstroPay has launched its flagship global affiliate programme to provide revenue generating opportunities to individuals as well as businesses.

AstroPay launched the programme to give affiliate partners access to exclusive offers where they can earn money continuously for each new customer who signs up for the payment platform.

Along with dedicated teams and sales conversion experience, the programme offers up to 20% revenue share compensation. In addition, the AstroPay payment platform has been tried and tested for cross-border payments so that affiliate partners can rely on multilingual assistance and local expertise for any of their needs.

The programme will be available across countries in Asia, Africa, Latin America and Europe.

Leonardo Alonso, head of affiliates at AstroPay, said: “I am excited to see our new programme go live today. The affiliate programme is a new way of doing business with AstroPay.

“All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”

Beter to bring out a new iFrame solution to the igaming industry

Data provider Beter is set to launch its new iFrame solution that enhances the esports betting experience and provides the industry with an engaging user experience.

Beter has developed a bespoke and engagement-oriented UI that allows players to create a “Twitch-like” experience with the most popular esports events.

Alex Lobov, chief product officer, commented: “Our team designed an iFrame solution with a responsive and user-friendly UI that allows switching between traditional and fresh esports view to engage all possible audiences, be it bettors who prefer classic sportsbook UI or next-gen players.”

FeedConstruct partners with NetBet to expand its European reach

Sportsbook and casino operator NetBet has joined FeedConstruct’s family of partners.

Via this partnership, NetBet will use FeedConstruct’s BetGuard product to minimise the risks of financial losses.

Artashes Sargsyan, deputy CEO of FeedConstruct, commented: “We are more than ever committed to our mission of arming our partners with reliable quality solutions that are meant to secure a balance between operational efficiency and player engagement.

“We are very glad to welcome Netbet, an operator with considerable reputation and presence, to our big family and expand our reach in the European market.”

Greentube enhances Belgian and Dutch market presence with new Circus deal

Novomatic digital entertainment and entertaining division, Greentube, has inked a new deal with Gaming1’s Circus.

Circus customers in Belgium and the Netherlands can now enjoy titles from Greentube’s comprehensive portfolio of titles.

Circus is certified by the Netherlands Gambling Authority (KSA) and Belgium’s Gaming Commission. As a result, Greentube can offer its games through Dutch and Belgian supplier licences, which include all requisite game certifications.

Andy Duschek, sales and key account manager for the Netherlands at Greentube, stated: “This deal with Circus, enhancing our presence in both the Netherlands and Belgium, gives us the chance to offer more players than ever before the chance to take part in a gaming experience that is honed to their localised preferences.”

David Carrion, COO interactive at Gaming1, added: “Greentube offers the perfect balance of traditional and new titles, providing everything players could want in both the Netherlands and Belgium. We believe this is only the start of a very fruitful collaboration.”

Playson secures a new agreement with GiG

Playson has agreed to provide Gaming Innovation Group (GiG) with its portfolio of casino games.

As part of this new deal, Playson will be able to build a relationship with GiG’s list of B2C customers, allowing the supplier to expand its presence worldwide.

Blanka Homor, sales director at Playson, said: “We’re delighted to have reached an agreement with GiG in order to supply its impressive list of customers. I’m sure they will benefit from our content.

“The deal will help us to grow even more quickly and meet our ambitious expansion targets in the years to come.”

Martin Collins, director of sales and business development at GiG, added: “We’re pleased to have Playson on board and incorporate its much-loved games to our platform.

“Playson has quickly become a recognised name thanks to its excellent casino titles, their addition further strengthening the commerciality and attractiveness of our product offering.”

Wazdan seals new agreement with Casinò Lugano to expand Swiss reach

Wazdan has gone live with Swiss-facing operator Casinò Lugano, launching its products via the firm’s online brand Swiss4Win.

The deal will see Wazdan’s slot titles go live on the platform as well as Wazdan’s player engagement suite, which includes adjustable volatility levels, cash drop promotions, new in-game features and more.

Andrzej Hyla, CCO at Wazdan, said: “We are thrilled to have taken a selection of our renowned titles live with Casinò Lugano and its online brand Swiss4Win.

“We’re confident in our ability to deliver incredible content to Swiss players, giving them previously unseen levels of control over their experiences with our proprietary suite of personalisation tools.”

Paolo Sanvido, CEO and board member at Casinò Lugano SA, said: “Casinò Lugano has a strong history of partnering with businesses that share its passion for delivering exceptional gaming experiences. For this reason, we are delighted to have partnered with Wazdan, and look forward to enjoying the benefits of the collaboration.”