This week in B2B news (18 March)

SIS signs long-term deal with bet365

Sports Information Services (SIS), a 24/7 live betting supplier, has signed a new five-year agreement to provide its full greyhound service to bet365.

The deal, which will extend into 2027, covers the entirety of SIS’ greyhound service, which includes a minimum of 42 fixtures per week from the UK, Irish and international tracks.

Paul Witten, commercial director at SIS, said: “We are very pleased that bet365 have committed to a long-term deal for our greyhound service.

“This agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”

Rdentify’s new partnership with Gaming Innovation Group

Rdentify has signed a new agreement with Gaming Innovation Group (GiG) to provide its responsible gaming risk detection chat features.

Rdentify’s real-time, live chat, text and email problem gambling risk detection solution helps suppliers protect partners’ players from any harm associated with online gambling.

Martin Collins, GiG’s sales and business development director said: “We are excited to welcome Rdentify as a new marketplace partner. They offer an excellent complement to our responsible gaming feature through their ‘Natural Language Processing’ software.

“We are constantly looking for new ways to develop and improve our offering to help to create a safe and more sustainable player environment. Adding Rdentify as a complement to our existing responsible gaming features is a natural step in that direction.”

Pragmatic Play expands Maxbet.ro partnership with live casino offering

Pragmatic Play has extended its agreement with Romanian operator Maxbet.ro to supply its live casino offering.

The operator’s customers will now have access to Pragmatic Play’s live dealer collection, including blackjack and baccarat. The provider already has a deal that sees its slot titles offered to Maxbet.ro.

Chief business development officer at Pragmatic Play, Yossi Barzely, commented: “We are pleased to be building on our strong relationship with Maxbet.ro and increasing our reach into the Romanian market,”

“Our award-winning Live Casino portfolio represents an exceptionally strong proposition and we are excited to see how Maxbet.ro’s players, that currently enjoy our slots, engage with our live solution.”

Habanero expands Betsson partnership with Betsafe launch

Casino games provider Habanero has boosted its presence in the Baltics by going live with Betsafe, which belongs to operator firm Betsson.

Betsafe can now add Habanero’s titles to its offering in local languages. This deal expands on an existing agreement between Habanero and Betsson, which saw all of Habanero’s Italian-certified slot and table games integrated with StarCasino.

Head of business development Europe at Habanero, Arcangelo Lonoce, said: “We are so thrilled to see our products go live in Betsafe’s offering, and hope that we can assist the operator in attracting multiple demographics of players with our fantastic range of games. We look forward to plenty more years of expansion together across multiple new markets.”

Greentube strengthens partnership with Betsson to debut in Argentina

Greentube has taken its content live in Argentina with Betsson. This launch marks Greentube’s debut in the region of Buenos Aires City.

Greentube and Betsson already are long-standing partners across a variety of markets, and this expansion sees the relationship strengthen further.

Sales and key account manager for Argentina at Greentube, Lisa-Maria Sandner, said: “Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content.”

Laura Peretta, supplier relations manager at Bettson, said: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina.”

BF Games goes live with NetBet Romania

Games development studio BF Games has gone live in Romania as it launches its content with NetBet.

Romanian players now have access to over 60 titles from BF Games, featuring a mix of classic slots and new content as well.

As part of the deal with NetBet, BF Games’ content will also shortly launch with the operator’s UK and .com brands.

Claudia Melcaru, head of business development at BF Games, said: “Through this partnership with NetBet, we have introduced our growing portfolio to a wide new audience, and we are thrilled to see that our games are already being enjoyed by their customers.”

COO at NetBet, Horia Valuch, added: “. We are thrilled to now have their content in our lobby and with an exciting games roadmap planned for next year, we look forward to a successful partnership.”