This week in B2B news (24 March)

Blueprint Gaming inks Games Global deal

Blueprint Gaming has sealed a major distribution deal with Games Global, which will see the studio’s portfolio of games go live on the latter’s supplier’s? aggregator platform, Games Global PLUS.

Games Global PLUS will afford Blueprint the opportunity to grow its profile with a significant number of new operators and players across a host of regulated markets.

Ryan Collinge, director at Blueprint Gaming, said: “This is a partnership that we’ve been working on for some time, so we’re naturally delighted to get it over the line. Like so many key growth drivers, aligning ourselves with the right brands doesn’t happen overnight, so our thanks go to the teams on both sides that have worked hard to make this happen.”

Andy Booth, chief product officer at Games Global, added: “We look forward to working together with Blueprint Gaming on this exciting new partnership. As a well-known name in the industry, we’re delighted to add Blueprint as an aggregated content partner and to showcase their portfolio of games through our award-winning platform.”

Betsmart Consulting and Armalytix enter new partnership

Armalytix has partnered with gambling compliance consultancy company Betsmart Consulting.

As part of the deal, the pair will provide operators with a combined solution of tech-enabled affordability and source of funds checks alongside advice around building customer journeys, both from a compliance and UX perspective.

Kirsty Caldwell, CEO of Betsmart Consulting, commented: “As the industry has strengthened its approach in these areas, it has seen a significant commercial drop off, as customers who hit low-level triggers are asked to provide PDF bank statements and/or payslips to verify how they are able to fund their gambling.

“From a customer perspective, this type of check often feels unnecessary and intrusive. Having to provide this level of personal information to a company they use for purely leisure purposes will likely prompt them to cut their losses and move to another operator. Add to that the long-winded, clunky customer journeys, which often compound the problem. There’s now a much better way,” she added.

Richard McCall, CEO of Armalytix, remarked: “Working with Betsmart, we have developed a range of customer journeys to cover different levels of source of funds and affordability checks, which should take place at different stages of the gambling journey without being intrusive or posing as a hindrance to the customer. Betsmart make perfect partners, with their invaluable expertise in regulatory compliance and dedication to customer welfare.”

Playson expands reach in Romania with LasVegas

Playson has collaborated with Romanian operator LasVegas to expand its reach in the region.

The deal will see LasVegas offer Playson’s wide range of titles to its customer base, which include recent releases such as Pirate Sharky, Treasures of Fire and Luxor Gold: Hold and Win.

Tamas Kusztos, CCO at Playson, commented: “Our presence within Romania is already well established, and this latest partnership with LasVegas reaffirms Playson as a leading provider within the Balkans.

“LasVegas has proved itself over the past few years to be a brilliant online casino and we look forward to a fantastic collaboration with such a renowned name within the Romanian igaming sector.”

Radu-Birsan Alexandru, CEO at LasVegas, said: “We are delighted to forge a partnership with Playson, particularly as its portfolio of games are highly respected around the world.

“Playson’s determination to deliver the best in entertainment matches our own ambitions, and we look forward to hosting quality titles in the future.”

Pragmatic Play furthers its presence in Switzerland

Pragmatic Play has partnered with Swiss Casinos to strengthen its foothold in the market.

The supplier’s slot portfolio is now live with Swiss Casinos, giving players access to over 300 games.

Irina Cornides, COO at Pragmatic Play, said: “We’re thrilled to welcome Swiss Casinos to our growing operator base after a fast and straightforward integration. Introducing Pragmatic Play’s premier games to an even larger audience will further strengthen our position in Switzerland, where Swiss Casinos is a leading online gaming brand.”

Patrick Mastai, director of online casino at Swiss Casinos, said: “Pragmatic Play remains one of the most consistent and unique slot providers in the market. It makes sense for us to partner with such a leading industry name on our latest venture, which will undoubtedly positively impact our growth plans.”

Push Gaming debuts in Italy

Push Gaming has entered the Italian market for the first time.

The new market penetration will see the provider look for partnerships with regional operators and offer access to seven titles from its portfolio of games.

Following this initial integration, the supplier will make all of its 30 titles available to Italian players in the coming weeks.

Fiona Hickey, director of new business and markets at Push Gaming, said: “We are excited to be entering Italy for the first time and see the hunger, from both operators and players, for our high-quality titles in the marketplace.

“Our ambition is to establish ourselves in Italy and mirror our prominent position across other regulated jurisdictions around the globe. As one of the oldest and most established markets, Italian players are among the most discerning, and being able to put our diverse content in front of them is something we’ve been looking forward to for some time.”

Wazdan goes live with Livespins

Wazadan has signed an agreement with Livespins which will see its content integrated into the livestreaming platform.

Wazdan’s integration boosts Livespins portfolio, which already includes titles from Relax Gaming, Yggdrasil and iSoftBet.

Michael Pedersen, CCO at Livespins, said: “If you are an online casino player, chances are you will have fired up the reels on one or more of Wazdan’s incredible slot games. That’s what makes this such an important integration for Livespins, providing our streamers with access to some of the most in-demand content in the market.”

Andrzej Hyla, CCO at Wazdan, added: “Streaming is here and it’s here to stay. This integration with Livespins allows us to leverage its popularity in a way that is responsible and sustainable. It also provides a huge opportunity to showcase our games and unique engagement-boosting features to new audiences and the next generation of players.”