This week in B2B news (26 August)

Evoplay secures new integration deal with Soft2Bet

Soft2Bet has agreed a new deal which will see the firm integrate Evoplay’s titles onto its platform.

As part of the agreement, Evoplay will roll out 84 of its MGA-certified titles with Soft2Bet, including 14 instant online casino games and 70 online video slots.

The partnership is already live, with ORYX’s aggregation platform acting as the go-between for both parties, following Evoplay’s partnership with ORYX Gaming that was agreed back in April.

Vladimir Malakchi, CCO at Evoplay, said: “Partnering with Soft2Bet is an important milestone for every game provider, as it provides the chance to achieve large-scale horizons and implement huge projects alongside other industry leaders.

“For all of us at Evoplay, a partnership with a company like Soft2Bet is a recognition not only as a game provider but also as a partner who helps run and develop igaming businesses. This is why I am so proud, and it motivates my team and me to achieve even greater success in the future.”

Daniel Mitton, director of gaming at Soft2Bet, added: “We continually strive to deliver exclusive and up-to-date gaming content to every corner of the igaming world, working alongside companies that share our vision.

“Evoplay has already established its unwavering leading role in the market. We’re incredibly impressed with the game products we launched following the deal, giving us the confidence we need to provide a truly appealing offer to our partners and their players.”

Flexia Payments launches its InstaPlay registration and integrated onboarding module

Flexia Payments has launched its Instaplay registration and integrated onboarding module of its cashless gaming solution.

Instaplay allows players to instantly enrol in Flexia’s cashless gaming solution and the casino’s loyalty and other proprietary systems in a single process. This is done via a QR code in the casino or on the casino’s website.

InstaPlay can be implemented as a stand-alone solution or fully integrated into the casino’s mobile apps and systems.

Craig Libson, CEO of Flexia Payments, commented: “Our InstaPlay module exemplifies the power and flexibility of the Flexia platform architecture. We designed InstaPlay specifically for cashless gaming, leveraging the combined experience of our team in gaming and transactional platforms to provide the best customer experience and optimal efficiency for the casino operator.”

Mystino inks deal with Bitpace to accept crypto payments

Online casino Mystino has partnered with global cryptocurrency-based fintech services group SG Veteris to accept payments for games through its Bitpace product.

Bitpace offers lower transaction fees than traditional payment methods like credit and debit cards. In addition, Mystino can now accept payments in a number of cryptocurrencies while being protected from price volatility and can receive the money in fiat or crypto.

Anil Oncu, CEO of SG Veteris, added: “Accepting crypto through Bitpace is a quick and easy process and as a global business, Mystino can benefit from easy cross-border trade as cryptocurrencies are not subject to foreign currency transaction fees, local taxes or exchange rate fluctuations.

“Our goal is to make accepting crypto a seamless process and increase adoption by appealing to consumers who are looking for more places to spend their crypto.”

AstroPay appoints new chief banking officer

AstroPay has appointed Sofia Lanza as its new chief banking officer as the firm moves forward with its expansion plans.

Lanza had served as the company’s COO and will now be responsible for developing and managing AstroPay’s relationships with global banking and payment service providers.

Mikael Lijtenstein, CEO of Astropay, commented: “Sofía is the perfect professional to assume this new position as she has a deep knowledge of the company’s expansion strategy to become the number one payments provider globally. She brings tremendous experience to a dynamic company like AstroPay and her leadership and expertise continue to be an asset to the business.”

Lanza added: “I have been impressed with AstroPay’s strong growth and exceptional journey so far, and I am making the most of this new opportunity the company has offered me.

“AstroPay is in the path of growing its operation, reaching users all over the world and making payments accessible to every person regardless of their location, language or financial situation.”

Wazdan makes Italian market debut

Games provider Wazdan has signed a new partnership deal with Betsson Group’s StarCasino brand.

The deal will see an initial launch of 12 Wazdan titles. An additional collection of products will be launched following this initial batch.

Andrzej Hyla, CCO at Wazdan, said: “We’re delighted to have finally been able to penetrate the Italian market with a brand as reputable and established in the region as StarCasino.

“Our slot products are kitted out with tools that are proven to boost engagement as well as the player’s sense of agency, and we expect the deal to cultivate our presence in the market effectively.”

Marco Strazzulla, gaming manager at Betsson Group, said: “We’re thrilled to be able to deliver some of the best games on the market to our customers by bringing Wazdan on as our latest partner.

“We’ve always been committed to finding new ways to grow and strengthen our business, and by adding Wazdan’s engagement-boosting products to our portfolio, we’ve done exactly that.”

William Hill announces PandaScore as its new esports betting supplier

PandaScore has entered into a new partnership with William Hill to help improve its esports betting product and proposition.

In this deal, William Hill will use PandaScore’s odds feed across popular video game titles like Dota2 and League of Legends. Sporting Solutions will facilitate the distribution.

William Hill will also roll out PandaScore’s odds feed product for Counter-Strike: Global Offensive at a later stage. The operator will look to expand its offering further later this year based on player feedback.

Dasha Kirilishina, senior sales manager at PandaScore, said: “We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed.

“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.”

Nick Maurice, global director of sportsbook at William Hill, added: “We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences.

“But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”