Tombola unveils new TV ad campaign
Online bingo operator debuts its player-centric 30-second advert across multiple TV channels
Tombola has launched its latest TV advert in which the online bingo operator decided to put customers centre stage.
The advert was first aired last week across ITV1, Channel 4, Channel 5 and many of the major Sky channels, backed by a strong presence across social media and newsletters to existing customers.
Shot over two days in Yorkshire, the 30-second ad features 25 Tombola players who were also featured in regional press after hundreds of people auditioned to take part.
“Our new ad not only showcases the exclusive games we have to offer at tombola but also stars our players,” Dawn Howe, Tombola’s head of marketing, told eGaming Review.
“Community is a big part of what we do, so by having real players feature in the ads, it brought a natural energy to the new campaign,” she added.
Last year Tombola appointed former Rank Group digital development director Murray Chisholm as the company’s new managing drector to replace Leon Thomas.
The operator’s Italian brand is currently shortlisted for four awards at the eGR Italy Awards 2015 including marketing campaign of the year and best bingo operator.