TopBetta partners OtherLevels to boost customer engagement
Social betting firm says implementation of web push notifications has led to opt-in rates of 15% and CTRs of 6.1%
Australian social betting operator TopBetta has signed a deal with digital marketing platform supplier OtherLevels as the company looks to boost customer engagement.
The partnership enables TopBetta to implement web push notifications to deliver offers and content directly to a customer’s desktop or mobile browser on Android devices.
The deal will also see OtherLevels’ digital marketing strategists provide support and training to TopBetta’s in-house team to implement methods to maximise opt-in and engagement rates.
According to TopBetta, the results of a trial had produced opt-in rates of 15% and click through rates of 6.1%. “We are very pleased with early results from using web push as a communications channel,” head of product, Bryan Kelly, said.
Kelly added: “It has already exceeded our ROI target seven and a half times within the short pilot period.
“We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”
OtherLevels CEO, Brendan O’Kane, said: “We are excited that TopBetta, a global leader in social betting, has selected OtherLevels. It is another important win, as we continue to grow our footprint in the world-wide social and real-money gaming sectors.