TV ads under the spotlight in UK gambling review
Government confirms it will examine impact of TV advertising and strength of social responsibility measures as part of examination into FOBTs
UK-facing operators could face new TV advertising restrictions following the launch of a wide-ranging review into the country’s gambling industry, the government confirmed today.
The Department for Culture, Media & Sport (DCMS) has announced a âcall for evidence’ on all aspects of the sector, including an examination of the impact gambling advertising has on children and vulnerable people.
Tracey Crouch MP, Minister for Sport, Tourism and Heritage, is leading the review, which will largely focus on the highly-controversial issue of fixed odds betting terminals (FOBTs).
“It is important that gambling regulations strike the right balance between allowing the industry to contribute to the economy and enable people to bet responsibly whilst ensuring consumers and communities are protected,” Crouch said.
“The government supports a healthy gambling industry that generates investment and employment.
“But we must also be mindful of building an industry and wider economy that works for all – families and individuals cannot contribute to the wealth of the nation while they are rebuilding lives affected by problem gambling.”
According to today’s review document, less than 1% of the UK’s adult population has a gambling problem, equating to as many as 600,000 individuals.
Figures cited also claim the country’s leisure ecomomy and gambling – both online and offline – employs more than 100,000 people and contributed £10.3bn to the economy last year.
The call for evidence period begins immediately and will close on 4 December, after which the government will then consider proposals.
Today’s news confirms previous reports the government would use its upcoming review of fixed-odds betting terminals to also examine the rules around gambling advertising on television.