Unibet to expand 'Luck is no coincidence' marketing campaign
Operatorâs ad campaign to be screened in UK and Australia following success in its core Nordic markets
Unibet plans to extend its currently Nordic-focused âLuck is no coincidenceâ marketing campaign starting with a launch in the UK next month ahead of a wider global roll-out.
The Stockholm-listed operatorâs 30 and 15-second adverts are to be released in the UK across digital channels as well as on TV stations including Sky Sports, Sky Sports News, ITV Sport and Eurosport.
Luck is no coincidence, which is based around two sports betting enthusiasts trying to explain the reasoning behind their bets to an unknowledgeable sports bettor, will later be rolled-out across all Unibetâs global markets following the success of the campaign in Denmark, Sweden and Norway.
The operatorâs head of digital marketing told EGR Marketing the campaign was based around the companyâs three core values friendly, passionate and expertise.
âUnibetâs global positioning is around expertise which is articulated through the line âLuck is no coincidenceâ,â Manuel Stan, Unibetâs head of digital marketing, told eGaming Review.
âThe ethos is that if you study all the factors that affect the game you are better able to predict the outcome/result and we want to do this in a fun and engaging way which supports our brand values of friendly and passionate,â Stan added.