Unibet submits advertising RFP
TWBA/London dropped as operator's advertising account handler.
Swedish operator Unibet has submitted a request for pitch (RFP) for a new agency to handle its UK advertising account, worth an estimated £2m a year.
Industry trade magazine and website Campaignlive reports that the company previously worked with TWBA/London, but has decided to seek a new partner and has already contacted a number of marketing agencies.
The RFP follows the announcement of Unibet’s results for 2011 which saw profits rise 10% for the year.
The operator has recently expanded into a number of new markets including Denmark, where it has launched a dot.dk offering, and Spain, where it has applied for a licence. It has also moved into France after acquiring Solfive, and Australia, where it will pay a total consideration of AU$20m for bookmaker Betchoice.