Viewpoint: why marketing via social networks works
Social networking websites like Facebook and Twitter offer uniquely valuable marketing opportunities, says Ed Stevens, managing director of egaming marketing business Jack Media.
SOCIAL NETWORKING WEBSITES such as Twitter and Facebook attract millions of users, providing marketers with the perfect opportunity to gain exposure for their brand and products by setting them up to become a constant live presence, communicating directly with their demographic and allowing for their followers and friends to communicate back.
Integrating social networks into marketing strategies also allows for an increase in brand awareness and conversions. This occurs through the ability of users to share information quickly and easily with each other.
Messages sent out through a social media channel such as Twitter go directly to the brand’s followers.
This proves to be a much more efficient and powerful form of marketing, resulting in higher brand exposure, to the right people, which leads to a better conversion rate.
Our online gaming portal, Gaming Alerts, used Twitter to maximise its marketing reach by tweeting all its latest news and promotional posts directly to its followers on Twitter.
As a result, it has experienced a traffic increase of 50% after just one month of implementation.
It ran a unique Twitter competition with Ladbrokes Casino for a week in August, which resulted in over 15,000 people and hundreds of click-throughs to their landing page, a truly viral side effect.
Another successful use of Twitter was made by Moonfruit, a web hosting company that used Twitter to boost its website traffic and signups by giving away a Macbook Pro every day for a week and using Twitter as a form of customer service for registered users.
Twitter provides companies with the chance to amass a following of people with a direct interest in their brand, allowing for direct communication with their clients or customers through a highly accessible channel awarding positive results for innovative users.
This article first appeared in the September issue of eGaming Review. Ed Stevens is speaking at EGR Live, eGaming Review‘s free two-day event for operators next month.
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