Wednesday news round-up 22/01
This week’s news round-up includes 32Red in Italy, Probabilty looking to new launches and news of two sports betting affiliate apps
Gibraltar-licensed 32Red has launched its first Italy-facing mobile website as the operator looks to increase the percentage of revenue derived from the mobile channel. The mobile site, which went live this week, was developed in collaboration with Microgaming and has been optimised for all smartphone and tablet devices. The operator recently reported significant growth in its mobile casino which grew 136% year-on-year and as a proportion of overall revenues now stands at 21%, up from 10% in 2012.
Mobile gaming operator Probability said it would look to expand the business with new product launches in the UK and Italy, after recording its second quarter of revenue growth with Italian up by more than a third in the three months ending December 2013. Net gaming revenues in the country soared by 36% sequentially on the back of new product launches with GTECH and its sports betting product for SNAI. The firmâs core B2C business, which includes the LadyLucks mobile casino, grew 5.1% to £2m for the period ended 31 December 2013 while gaming margins remained largely static at 4.8%.
William Hill has launched its Cash In My Bet product on mobile devices for every football match it covers as well as beginning to roll out single sign-on. The initial launch of Cash In is available on the html5 mobile web product and the iOS app, with an Android launch slated for later this quarter and can be used on both multiples and singles on every game in every league in football markets. Single sign-in was launched on the mobile  web sportsbook with customers able to move seamlessly between the sportsbook, roulette and blackjack.
Oddschecker has begun a major marketing push of its new mobile app backed by a âsignificantâ six-figure TV advertising campaign. The 30-second advert was created by Leeds-based advertising agency Home and features animated characters Inspector Odds and his dog Checker. The six-week campaign is to launch through two TV spots during Eurosportâs coverage of the Australian Open tennis tournament and during the half-time interval of Monday Night Football on Sky Sports 1.,
Sports betting affiliate Freebets has released its first iOS app,  created in conjunction with Manchester-based company Degree53, specialists in the online gaming sector. The app  allows users to compare free bets by value, minimum deposit, minimum odds or rollover requirement and lists free bet offers from an 12 bookmakers and 12 online casinos.  “Itâs been a long process getting the final product ready for market but the whole team is delighted with the end version,â Freebets owner David Archer said.