William Hill adds Realistic Games slots to casino
UK operator continues its casino push with the launch of supplier's full catalogue of slots games
William Hill has added desktop and mobile slots games from mobile-focused Realistic Games as it continues to revamp its casino product after a disappointing third quarter where casino revenue dropped 2%.
The new slots content agreement come as William Hill continues its push of its casino vertical after it recently launched a £1m prize giveaway backed by a new TV advertising campaign which received “substantial investment”.
Director of gaming James Curwen told eGaming Review at the time how the promotional campaign is aiming to reach a wide audience, both on mobile and online, as part of a bigger overall push of the firm’s Vegas brand.
The Realistic deal sees Hills add the full portfolio of Realistic Games products with six new slots games supplied initially on Realistic Games’ in-house ReGaL server via an Openbet RGI integration.
The deal is Realistic Games’ latest with a major operator having previously partnered with Paddy Power, bet365, BetVictor and Ladbrokes.
“Our strategy has always been to partner with the best operators around the world, and William Hill’s growth in recent years is proof they are in the vanguard of online gaming,” Realistic Games’ commercial director, Andy Harris, said.
“They are also aligned with us in terms of our focus on mobile and belief that the channel is key to future success in egaming.”
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