WMS launches Facebook casino
Lucky Cruise the first product to be launched with social games developer Large Animal Games.
WMS has launched Lucky Cruise Facebook casino, the first product to be brought out as part of the collaboration between the games developer and social gaming company Large Animal Games.
Lucky Cruise allows players to play different bonus games as they travel around different ports. Winning games opens up new features, including new destinations, ‘charms’ which can change game outcomes, and the option to customise their casinos.
The casino features WMS games, which were redeveloped for the Facebook platform by Large Animal Games, a social games developer which has previously worked with brands including MTV, Microsoft and Mattel.
WMS president Orrin J. Edidin commented that the deal would help the company’s products appeal to a wider audience:
“We joined forces with Large Animal Games almost a year ago as part of our initiatives to prove how WMS slot content can be ‘socialised’ to attract new audiences for WMS slot content at our land-based customers’ casinos and to partner with casino operators seeking to enter the social casino space.
“By working with Large Animal Games to develop the Lucky Cruise social casino we are introducing entirely new audiences to the casino gaming experience, thereby demonstrating our ability to adapt our proven slot content to the social gaming space, which we believe will be an important driver in further engaging our land-based customers’ current players and in attracting new players to their facilities,” Edidin said.