World Pool signs up Frankie Dettori as brand ambassador
Horseracing legend links up with Hong Kong Jockey Club-powered global pool for his final season
World Pool has added legendary flat racing jockey Frankie Dettori as a brand ambassador for what will be the Italian’s final year in the saddle.
Under the terms of the partnership, Dettori will provide regular blogs and content ahead of World Pool race days in 2023.
The partnership will kick off with the Saudi Cup where all six group races on Saturday 25 February will be commingled globally.
The Saudi Cup marks one of several meetings that will be added to the World Pool this year.
Lightning Stakes Day at Flemington in Australia, Irish Derby Day, Germany’s Deutsches Derby at Hamburg-Horn and two races from Newbury on Lockinge Stake Days are all set to be added to the pool.
Dettori said: “I’ve got a lot of different places to visit on my final year in the saddle, so it’s great to be working with World Pool who have also increased their reach to other countries and racetracks in 2023.
“From The Saudi Cup to Dubai and then onto all the major days in the UK and Ireland, it will hopefully be a very exciting season for all of us,” he added.
Michael Fitzsimons, Hong Jong Jockey Club executive director of wagering products, commented: “Having Frankie on board as a torchbearer in the final year of an incredible career is absolutely brilliant for World Pool.
“It’s a huge year for Frankie and it’s the same for World Pool after a record breaking 2022, and we couldn’t be more thrilled to be partnering with a global icon who has done so much for the sport of horseracing.”