XLMedia’s Dau-Up subsidiary obtains Instagram Partner status

AIM-listed XLMedia today announced its mobile marketing subsidiary Dau-Up has been granted official status as an Instagram Partner.

The performance marketing firm said Dau-Up had been recognised by the Instagram Partner Program for its strengths in mobile user acquisition and delivery of improved performance for its partners on the platform.

Ory Weihs, chief executive officer of XLMedia, added: “We are proud to have been named as one of Instagram’s Partners, which gives us further recognition and validation of our ongoing investment in technology and tireless commitment to campaign excellence.

“Mobile is now a significant portion of our target market and have therefore continued to broaden our mobile platform in order to provide our customers with the best performance marketing returns.”

Dau-Up’s proprietary ‘Rampix’ technology utilises tailored tools for user acquisition over Facebook and Instagram, leveraging data-driven automation.

Last month, XLMedia reported a 16% rise in 2016 revenues and strong profit growth after a year in which the performance marketing company continued its diversification away from gambling. 

XLMedia’s share price was up 0.16% to 101.17 on London’s AIM sub-market at the time of writing.