Yggdrasil Gaming launches bingo offering
Gaming supplier plans to utilise casino and slots features on new bingo product to “reinvigorate” the vertical
Yggdrasil Gaming is set to enter a new vertical in the coming months by a creating a bingo product for operators.
The supplier’s bingo product will take adapted features from the wider casino space, including mini versions of Yggdrasil slots games so that players can play two verticals at the same time.
Yggdrasil CEO Fredrik Elmqvist said: “We’ve been analysing bingo for some time and have realised there’s exciting potential to innovate in what has become a relatively dormant area of the industry.
“With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo that can attract a new demographic of player to the market on a much lower CPA basis compared to casino.
“On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.”
The UK bingo market grew 8% £162m last year, compared to the same rate of growth for slots but with revenues of £1.7bn.