Cheltenham Festival 2023: The AI technology driving customer acquisition across paid social
As the anticipation grows ahead of this year’s Cheltenham Festival, Brendan Tinnelly, head of paid social at Sportradar, discusses the current state of digital advertising in the industry as the global sports technology company expands its paid social media advertising offering to horseracing
Personalisation: A game changerBrendan Tinnelly heads up the paid social division at Sportradar, ultimately responsible for delivering innovative and performant campaigns for sports betting and igaming advertisers across the major social platforms. Prior to joining Sportradar, Brendan spent 7 years at Meta, working in a variety of roles within their gaming arm before ultimately leading global product strategy for the gambling vertical. Brendan is based in Dublin, Ireland.