Developing strong iLottery programs amidst fierce competition

iLottery is more popular than ever and the competition has never been quite so fierce. Now more than ever, iLottery programs must consistently modernize and refine their solutions in order to stay on the cutting-edge. But how?

Contributor

10/08/2021

EGR speaks with Liz Siver, General Manager of NeoPollard Interactive (NPi), about developing strong iLottery programs in a sea of modern gaming options.Evaluating Trends

Data – enhancing player engagement through personalization
Content – delivering entertainment experiences with robust portfolio strategies
Omnichannel Engagement – creating connections with retail partners

Competitively Evolving a Lottery BrandBigger brands with bigger budgets = a more competitive gaming landscape Creating a Strong Lottery Brand

Player Research
Collaborative Workshops
Differentiating Product Verticals
Design the Creative Approach
Build the Brand Guide

Liz Siver joined NPi nearly four years ago after spending most of her career at Microsoft, leading teams that delivered technology solutions and services to commercial, state, and local government customers across the U.S. As General Manager of NPi, the iLottery joint venture between NeoGames and Pollard Banknote, she has used that experience to help the company expand its solutions to state lotteries in Michigan, New Hampshire, North Carolina, Virginia, and the province of Alberta, Canada. In the process, she has helped transform NeoPollard into the leading North American iLottery supplier.

Data North America Opinion US USA