Innovaventis discusses its 7 Gods Casino product
New online gambling venues open every year and all of them try to attract and retain players in their ways. Why should attention be paid to the recently launched 7 Gods Casino? – one might ask. It is all about pushing the limits of gambling user experience that Innovaventis, а software development and business consulting company behind the project, made the cornerstone of 7 Gods Casino design.
Although the MGA-licensed 7 Gods Casino is just as good as many recognizable brands of modern online gambling, regarding the variety of available games, welcoming bonuses, promotions, payment methods and customer support, it has some worth-mentioning features that make it stand out. These are three things: style, loyalty program and tournaments.
STYLE
As people enter the 7 Gods Casino website they are plunged into the world of myths and legends whose characters, gods of different nations’ ancient pantheons, exist side by side and compete with each other in bringing fortune to their followers. Vivid visual dressing of the casino, as well as its literary style, depicts hedonistic Olympians, the rugged Aesir, exotic Lokapalas, joyful gods of happiness from the Far East and many other deities, who intersect their ways at this arena of fortune hunting.
Personification of luck, most often perceived as a contingency and random chance, is the main narrative-creating effect of such choice of a setting. You’ve got a big win – that means your gods have fought well against the opposing deities. Small card? Well, another pantheon has won the clash.
CLAN-BASED LOYALTY PROGRAM
Gamification of things usually dull, such as the ranks ladder advancement, is the goal intentionally pursued by Innovaventis. “We stake on features of multiplayer role-playing games” – Mikayel Shahinyan, the CEO at Innovaventis has stated – “Character’s gradual level ups, clan system, highest possible personalization of the gaming experience – all these things, are a tremendously important retention factor for all the players. And we are injecting this into gambling.”. Ends.
How is this implemented? Upon signup, players choose a clan – a pantheon providing a special compensatory bonus. The whole number of pantheons, you guessed it, is seven: the Greek, Egyptian, Scandinavian, Slavic, Hindu, Aztec and the Far-Eastern pantheon. Each of them brings its own unique compensation. For example, Asgardian gods grant players monthly free spins while Olympians come with a monthly cashback. Other pantheons’ gifts feature loyalty points (LP) acquisition booster, LP exchange rate modifier, lowered wagering requirements etc.
As a newcomer selects a pantheon, he or she is delivered under patronage of the pantheon’s first god. After obtaining a certain amount of loyalty points, the player goes forth to next custodies until he or she is patronized by the pantheon’s paramount deity. By that time the player is reinforced by the full force of the pantheon’s bonus.
TOURNAMENTS
Why care about role-playing things if players experience no interaction? A good question with a spot-on answer in 7 Gods Casino case. Innovaventis has developed a technology, which is claimed to be applicable to any online gambling platform, allowing casino players take part in betting pools called tournaments. The number of participants may vary and the tournaments are announced by the casino administration.
However, further upgrades to the tournaments program unit may make it possible for players to organize flash-mutuels themselves. This requires inter-player communication and it seems that it will be implemented too as long as Innovaventis is eager to launch this technology on the market.
WHAT’S ON AGENDA
At the upcoming iGB Live in Amsterdam, Innovaventis will share its stand #E24 with 7 Gods Casino representatives so anyone interested will have a chance of putting questions to the designers and operators of this rules-challenging project.
Cyril Azarkhine is content manager at Innovaventis. After graduating from the university’s faculty of philosophy got years of experience within iGaming industry. Dreamer and analyst.