Promoted feature: A shared vision
EGR NA talks to Allan Petrilli of analytics services company Intelitics and James King of innovation platform Flows about their recent partnership and what it means for future opportunity and growth
EGR North America (EGR NA): Intelitics is a performance and marketing provider. Tell us more about your business and your team.Allan Petrilli (AP): EGR NA: North America is a large focus for Intelitics. Why so and where else is a focus?AP: EGR NA: You have recently partnered with the innovation platform Flows. What will this bring to the Intelitics table?AP:EGR NA: What does this partnership mean for Flows? How will it make Intelitics’ platform different from their competitors and what will it offer its customers?James King (JK): EGR NA: Have you noticed any trends or differences among marketers in the North American market?JK: AP: EGR NA: What can customers of both Flows and Intelitics expect in the way of innovation and growth from both companies in the future?AP:JK: EGR NA: What is next for Flows and Intelitics in 2022?JK:AP: Allan Petrilli is VP of sales and growth at Intelitics, a marketing-tech and analytics services company that provides data driven user acquisition across online and mobile channels, leveraging their innovative igaming-focused marketing technology stack. Petrilli has been in the industry since 2011, delivering tailored and proven user acquisition strategies across all igaming verticals.James King is the CEO of Flows, an integration platform that empowers organizations to connect apps, innovate, and drive digital automation, without code. With over 10 years’ experience in the igaming space, King co-founded Flows after previously serving as director of sales at leading tech and media powerhouse Gaming Innovation Group. Flows launched in October 2021.