Promoted feature: AstroPay up their game in Europe
EGR asks CEO Mikael Lijtenstein how AstroPay has responded to a rapid growth in business and what plans they have for further expansion of the brand
EGR Intel (EGR)AstroPay has recently experienced a period of significant growth. Why do you think this is and has it changed the way you do business? Have you increased your staff numbers as a result?Mikael Lijtenstein (ML)EGRAstroPay launched in Europe as part of its ambitious expansion plans. How does the European market differ from the markets you already operate in?MLEGRWhat will the main challenges be for AstroPay in Europe?MLEGLWhat are your longer-term plans for this market?MLEGRDo you plan to open up further offices in Europe to cater for this new customer base?MLEGRHow will your partnerships with Newcastle United FC, Burnley FC and the Wolverhampton Wanderers FC help you to build more brand awareness in Europe?MLEGRWhat do you think your customers’ needs are? Do they differ significantly per region? MLEGRWhat further expansion plans does AstroPay have for the future?ML