Promoted feature: Fixing your terrible checkin experience should be a top priority
Alexey Kuznetsov, chief product officer at Checkin.com, shares some insights to help you prepare for the challenges of creating checkin experiences that meet consumer expectations
EGR Intel (EGR): First of all, who are you and what’s your role at Checkin.com?Alexey Kuznetsov (AK):EGR: What are checkins?AK:EGR: What is Checkin.com?AK:EGR: What distinguishes a good checkin experience from a bad one?AK:EGR: Why did you decide to build a framework for checkins?AK:EGR: Can you share some tips for companies who still rely on older technologies?AK:EGR: What’s the best approach to optimising performance?AK:EGR: How should brands think about localisation?AK:EGR: What’s your advice for companies building their own checkin flows?AK:EGR: What role do third-party tools play in checkins?AK:EGR: What can you tell us about consumer behaviour?AK:EGR: How do you think checkins will change in the future?AK:Checkin.com was founded in Sweden in 2017 by Klarna veterans Kristoffer Cassel and Alexey Kuznetsov with the idea of replacing the existing and often complicated online processes for registrations, identifications and log-ins. The company has since then helped their partners get more users by providing a SaaS checkin solution that replaces the poor user experiences that are so widely spread online today.