Promoted feature: How best-of-breed providers are making an instant impact in lottery
EveryMatrix chief commercial officer and co-founder Stian Hornsletten examines how the post-pandemic shift in online consumer behaviour has altered the digital paths of state lotteries and what ‘best-of-breed’ progressive software and solutions providers are doing to staying ahead of the curve
EveryMatrixA bygone age gives way to a digital future
- The advent of ‘best-of-breed’ providers (such as EveryMatrix) that offer transformative, cloud-based software, systems and platforms as well as new, innovative technology and products that have significantly increased the funds lotteries channel to good causes
- The convenience of online and mobile tickets and payments, sports betting, casino games and instant online content
- The need to adapt and adopt modern technology, new approaches and business models to both remain relevant in the face of competition from other forms of online entertainment and grey market brands and secure a share of consumers’ digital wallets
- The liberalisation and addition of more exciting and innovative forms of real-money gaming and sports betting across multiple markets leads to more revenues
- The rise of ‘secondary lotteries’ – operators taking bets on the outcome of lottery draws with insurance backed jackpots – showing that lottery players do indeed wish to buy their tickets online