Promoted feature: Soft2Bet on how to keep players playing
Boris Chaikin of Soft2Bet discusses the importance of differentiating to engage customers and gives thought to the rising importance of gamification
EGR Intel (EGR):Soft2Bet recently introduced a new quick deposit tool with Wazamba. Can you tell us more about it?Boris Chaikin (BC):EGR:The emergence of new tools is increasingly influencing the online casino and sportsbook offering. How have these developments shaped Soft2Bet’s own brands and where do you see the most opportunity?BC:EGR: Soft2Bet has introduced gamification features across its consumer-facing portfolio. What has been the impact on engagement?BC:EGR: How do gamification tools differ between sportsbook and casino? Is there a different science behind developing features that appeal to customers of Wazamba or Nomini casinos and Rabona?BC:EGR:Looking ahead, how do you see gamification tools developing over the next few years? What’s in store at Soft2Bet?BC:With a passion for creating new products and 19 years working in the igaming industry, Soft2Bet’s CEO, Boris Chaikin, has a wealth of experience in building and managing teams in areas such as marketing, customer support, CRM and general operations. Chaikin has previously held the roles of marketing director and general manager at the B2B sportsbook and platform provider OffsideGaming for over five years out of his 10 years with the company.