Technology’s future impact on affiliates

Technology is always changing, and no more so than in 2020 with the Covid-19 pandemic forcing increased levels of innovation. Companies are looking for ways to combat the economic effects of social distancing on their business. And with reports that egaming has seen an increase in gamblers this year, online casino developers and experts are analysing how technology can improve the service each provides.

Of course, these transitions will also affect how affiliates promote egaming services. There’s already been a drastic shift from sports betting to casino games due to the cancellation of sporting events globally. In today’s world of constant change and uncertainty, it’s best to prepare for different possible outcomes.

Google’s algorithm updates

Google has released several algorithm updates in 2020, chiefly known as a Broad Core Update. The primary focus is an improved evaluation of a website’s SERP rating based on trustworthiness, authority, and expertise. Some of these new features include featured snippets and detailed panel information.

Due to these updates, old SEO tricks don’t work anymore. Keyword stuffing and placement of crucial information have new considerations. If you run an egaming affiliate business, it has a massive impact on delivering content such as casino reviews and anchor text.

With the rise in online searches this year for the best online operators, it’s become more significant to ensure that you get your content right. Of course, we suspect that Google will roll-out more updates in time to come. So, keep your eye out for the latest Broad Core Update news and how it impacts your affiliate processes.

Cloud gaming

Cloud gaming is online, web-browsing technology that’s made some headway in the video gaming industry lately. Yet, egaming developers are starting to see how much it could improve their services, specifically with delivering top-quality online casino games. It offers better pixel streaming and graphics thanks to cloud GPUs.

Operators will be able to provide more free slot demos and table games with improved features. Once the trend for cloud egaming picks up, affiliates can benefit from introducing gamblers to the new age of betting. Conversely, you may see previous types of slots disappear, so make sure you keep your content updated. Bad or broken links have a negative impact on your website SEO.

Augmented and virtual reality

Initially developed for other platforms such as video gaming, AR and VR will find a home in egaming shortly. Fans of land-based casinos will enjoy this technological advance, as it provides the authentic feeling of walking through a real casino. You can sit down at a blackjack table as if the cards are right in front of you.

The main question many affiliates have is how they’ll be able to market virtual casinos. The technology will be expensive, and there’ll be limited access to VR games. Will affiliates receive privileged opportunities to test AR slots first-hand? Only time will tell.

Affiliate discovery platforms

One of the latest technologies that affect affiliates directly is the Affiliate Discovery Platform. It’s machine learning tech that helps operators find the best promoters and influencers for products. It works by scanning your website for keyword density and SEO, evaluating how you promote other partners.

An ADP already exists called Engage. It’s paving the way for the future of affiliate opportunities. We suspect that, once all casino operators start using these systems, it’ll determine the success or failure of casino affiliate businesses in the future.

Jack Austin is the senior project manager and egaming specialist at Captain Words Ltd. His focus is on providing insights to the project management, editing, and writing teams. Jack is constantly looking for new and better ways to deliver content to clients that add value and deliver true insight to the readers. He prides himself on developing the right mindset for his team members to ensure the delivery of top egaming content consistently.